Blog

4 Reasons You NEED a Graphic Artist

Often we know that there are solutions for our marketing out there, ready to use and available to us. Technology has evolved to seemingly make the professional obsolete in some respects. Beware: The “I got this” approach, while certainly an option, can leave you in more of a bind later. Think about it like an accountant rewiring their house. Sure, anybody can buy the...

Continue reading

How Do You Design and Print Retail Packaging?

Savvy marketers understand that proper retail packaging design is a powerful tool of persuasion. Because so many consumers make buying choices in stores, the impression a retail package conveys on the shelf or in a display frequently determines the success of a product. Packaging has become more sophisticated as its role in driving sales has grown in recent years....

Continue reading

green business

It Ain’t Easy Being Green…or Fit!

Of course Kermit was referring to the challenges that are faced going through the world with green skin, and we are referring to the compliance with doing business in a manner that is good for our environment and staff but both are extremely socially poignant. We have been re-certified as a Bay Area Green Business, but what exactly does that mean and how did we take...

Continue reading

high tech promotional product ideas

Get Noticed With High-Tech Wearable Promotional Product Ideas

Conventional promotional items such as caps, T-shirts, pens and tote bags have long been one of the best ways to expose your brand. Add high-tech wearable items to your list of promo products and you’ve taken this tried-and-true marketing strategy to a higher level. Pacific Color Graphics can print your logo or message on just about anything, including sought-after...

Continue reading

Best Practices for End-of-Aisle Product Placement Design

The end of the aisle is among the most sought-after spaces in retail. So-called “end caps” are highly visible to shoppers and are equivalent to a brick-and-mortar storefront on a busy street. Many companies miss opportunities to sell to consumers who buy impulsively by ignoring best practices for end-of-the-aisle product placement. Pacific Color Graphics, maker of...

Continue reading

The Wisdom Behind Sustainable Packaging

Sustainable packaging is important to Pacific Color Graphics, a company that is dedicated to protecting the environment. As a designer and maker of innovative product packages, the Pacific Color Graphics team encourages the wider use of sustainable packaging by clients. For image-conscious companies, utilizing sustainable packaging makes good marketing sense. Studies...

Continue reading

When is a Hamburger More Than a Hamburger?

When it comes to successfully selling hamburgers, skillful marketing isn’t optional – it’s a requirement. Hamburger restaurants are everywhere. There are so many that their identities often seem to blur together. Convincing potential consumers to choose one particular burger place over the others is one of the biggest challenges in marketing. But chains such...

Continue reading

Differentiate Your Point of Sale Displays!

Buyers today are overwhelmed with choices. Shelves jammed with products vie for attention, so companies increasingly rely on point-of-sales displays to draw shoppers’ eyes to a particular brand. But the jumble of point-of-sale displays blunts their effectiveness. Pacific Color Graphics has the expertise to create vivid, powerful displays that rise above the rest to...

Continue reading

Outsource Your Online Company Store

Keep Your Focus – Outsource Your Online Corporate Merchandise Store To stay competitive, it makes sense to outsource your online company merchandise store to a reliable resource who can manage, stock and report when you don’t have the resources to do it yourself. Today, companies of all sizes view online stores as indispensable to their marketing efforts. Equipping...

Continue reading

The Emotional Font

  It should come as no surprise to anybody that there is actual emotion tied to font selection. Now that we all agree that is the case, why do we so often choose our fonts for our product, message and even branding in such an abusive manner? As we select five different fonts for one “take-a-quick-look” graphic or create a paragraph style advertisement written...

Continue reading

Our Clients

  • 2K Logo 40
  • Anaplan Logo 40
  • APTTUS
  • ATT
  • Autodesk Logo 40
  • Namco
  • Brondell
  • Columbus
  • Crowdstrike
  • Dome9
  • Google Cloud Logo 40
  • Igloo Logo 40
  • NIS
  • Penumbra
  • Porcelanosa
  • Playstation
  • Public Works
  • Rodan
  • ServiceNow
  • Silva Sausage Logo 40
  • Snowflake
  • Sumo Logic Logo 40
  • Talkdesk
  • Trinet
  • Twitch Logo 40
  • UBI
  • WileX
  • Wrike Logo 40