Direct Marketing Archives - Commercial Color Printing and Promotional Items Company San Francisco Bay Area

9 Ideas to Make Your Marketing Campaign POP

Written on December 28, 2021.

Don’t waste time and money on an ineffective marketing campaign. Get the results you’re looking for with these 9 ideas to make your marketing campaign pop from Pacific Color’s experienced marketing and design team. 1. Have a Marketing Strategy Have a specific goal in mind with a clear end to your campaign. Effective messaging is easily received and sparks action...

Bulk Mailing Design and Marketing Service

Written on September 30, 2021.

Bulk Mailing Design and Marketing Service Are you still relying on pre-COVID marketing tactics? It’s time for a new strategy. Changes brought by coronavirus have consumers spending significantly more time at home, making it necessary for businesses to adapt their engagement tactics. Bulk mail is an excellent way to enhance your current campaign, offering you direct...

When Postcard Marketing Is Most Effective

Written on April 28, 2021.

Postcards deliver unsurpassed return-on-investment. Properly implemented, budget-friendly postcard campaigns provide a deluge of data you can use to further your future marketing goals. How can you avoid a lackluster response and achieve top-notch results? When direct mail is most effective, it focuses on marketing goals and potential customers with laser precision. Impactful...

Pacific Color Distribution, Direct Mail, Fulfillment

Ramp Up Your Visibility with Direct Mail

Written on December 22, 2020.

Are your digital marketing efforts falling short of expectations? Ramp up your visibility with direct mail marketing. Direct mail marketing is an excellent addition to your online marketing strategies. Far from obsolete, direct mail offers an impressive response rate compared to digital alternatives, yielding a 5.5% response rate with a house list compared to 0.6%...

Tips for Creating a Successful Mail Campaign

Written on December 13, 2018.

Direct-mail campaigns can be effective at reaching a wide audience, quickly offsetting the initial marketing costs. Proper planning goes a long way in making a direct-mail campaign work for your company. As you learn what works and doesn’t work for your audience, you can make the necessary tweaks and expand your target market. Below are some helpful tips for creating...

Four Surefire Ways To Improve Your Direct Marketing Response Rate

Written on November 30, 2016.

In today’s cyber world, direct marketing continues to thrive because of the huge amount of consumer data available to companies today. A direct mail campaign, when properly executed, is a cost-effective method of building sales quickly. Pacific Color Graphics offers these four surefire ways to improve your direct marketing response rate: Leverage your warm list. A...

Direct Mail Campaigns and Fulfillment Service

Written on October 15, 2016.

Creative Direct Mail Campaigns and Fulfillment Services Imagine how just one well-conceived direct mail campaign by Pacific Color Graphics can jump-start your brand: Company A, which sells bicycles and bicycle equipment, wanted to attract more customers to its brick-and-mortar store. Market research showed that customers spend more in the store than online. A...

Direct Mail and Email Promotional Campaigns to be Remembered

Written on September 1, 2016.

Product and service promotions that include direct mail and email campaigns are an inexpensive and effective way to diversify your marketing efforts. We build direct and email promotional campaigns to be remembered. The team at Pacific Color Graphics can design and launch a direct marketing strategy that offers your business tangible, ongoing results. We support direct...

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