Cool Marketing Gadgets for Trade Shows

The modern trade show is rife with distractions. Clever promotional items can help your business rise above the non-stop presentations, talks and demonstrations.

Yes, swag is effective at spreading awareness of your brand, but it’s important to choose promotional products that have the right combination of novelty, quality, and practicality.

Here are some of the cool marketing gadgets for trade shows that the team at Pacific Color Graphics recommends to clients:

  • Customized fidget spinners. These spinning devices are supposed to relieve stress and improve..


Selecting the Right Custom Promotional Item for Your Event

Putting a little thought behind your promotional item giveaway can be the difference between generating lots of leads or getting just a lukewarm response.

For a productive giveaway, Pacific Color Graphics offers these tips on selecting the right custom promo item for your event:

  • Consider your audience. When planning a promotional item giveaway, keep in mind what your target audience will find useful. Factors such as average age, sex, income level,..


Build Employee Morale with Company Swag

Building employee and customer morale using company swag is easier than you imagine.  Pacific Color Graphics creates and manages internal online corporate stores that serve as clearinghouses for businesses’ promotional items. Through such a store, your employees have access to a selected variety of products that feature your company’s logo, message, slogans, colors and graphics.

An online company store is the ideal outlet for supplying your employees with items that keep your brand exposed. Combined with social functions that focus on employees and their families,..


How Do They Do It? 16 Quotes About Success!

Getting up everyday and doing life well is hard. Some days we fight for the strength and inspiration to keep it all moving. Then we see the people that have carved successful paths through life and we wonder what helped them? Today we take a look at 16 very influential people and the one gem they have learned on their journey that has made them who they are: People will be very influenced by how you carry yourself under stress Lloyd Blankfein, CEO Goldman Sachs Changes do not have to be implemented through a government figure. Every citizen has a voice that can be heard Jerry Thorne, Mayor Pleasanton Ca. Just keep your mouth shut today, and see if you feel the same way tomorrow Warren Buffet CEO, Berkshire Hathaway Never look back in regret but move on to the next thing Richard Branson, Founder Virgin Group A lot of...


Get Fit at Work!

Fitness at work is a good thing for camaraderie, personal self and office morale. You might have noticed that we address this passion in our social media with #FitnessFriday. This stared as documentation of us heading to the gym as a group instead of happy hour after the last bell rings on Fridays. Fitness, or a “workout” is not always changing your clothes and heading to the gym. There are small, yet significant, steps you can take everyday at work that will promote health and change, and you don’t have to look silly doing it. Here are 5 steps you can take to incorporate fitness at work: Go the Long Way You have all heard “take the stairs instead of the elevator”, but we don’t do it. Why? Because we fail to practice this until it becomes habit, or even still, we work at a one-story building. All it takes...


(Not Often Thought of) Ways to Go Green at Work

We want to be “green” in everything that we do. We look for ways to make monumental impacts in our everyday lives. Sometimes what we overlook is the smaller details that can escape us, but still make a serious impact. Here is a short list of those smaller details to instill change at work. Update Mailing Lists Seems like an odd place to start, but if you make sure your “physical” mailing lists are up to date on a regular basis then you will be saving a multitude of resources. Postage costs, printing costs and paper costs are all factored into every piece of undeliverable mail. This is a small but effective tip; by ensuring your mailing lists are up to date, you avoid sending out unnecessary letters, thus saving. Go Casual Who would have thought, but going casual cuts back on dry cleaning, which can make a big impact on...


5 Small Ways for YOU To Save the Planet!

We are proud of being a Certified Green Company, but we know that it takes the masses to invoke the change we seek. What can we ALL do to help?

The very first time that I heard the term “carbon footprint”, my thought was “that would be a great name for a hard rock band”. You know, a group of high school kids that have decided to make a run at Metallica fame by practicing in the garage and hoping to get a..


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