Print catalogs are coming back in a big way, and the Pacific Color Graphics team can help you take advantage of the trend.
Directly mailed catalogs to homes and businesses have long been an effective way of selling products via delivery. Many consumers enjoy leisurely thumbing through a colorful, informative catalog to make buying decisions.
Catalogs were sales generators. Printing several catalogs a year was worth the investment for many companies.
As a kid, remember how long you sometimes took to pick just the right crayon when coloring?
Colors should also be carefully chosen when marketing your brand. But not for the reasons you may think.
The idea that particular colors invoke certain reactions or moods is well-entrenched. Red supposedly is reminiscent of passion or excitement, blue of cool dependability. Green is associated with tranquility.
Companies can vary which promotional items are given away according to the event or the target audience. While a new generation of promotional products always emerges to reflect the public’s changing tastes, the marketing message of items that carry your slogan or logo remains effective year after year.
Companies that are determined to succeed have a huge selection of..
Both market research and common sense indicates that Point of Purchase (POP) advertising affects sales positively when executed effectively.
How often do you decide which brand to buy while scanning products on the store shelf? Although studies vary as to how frequently this decision is delayed, it’s safe to say a high percentage of consumers make their choices at the last moment.
There are a lot of ways to draw someone's attention, but how do you hold it long enough to get your message heard, and beyond that actually remembered? If you can provide and interactive way for your client to hear your message you are doing well! I am sure we would all agree that being engaged in an activity is a lot more fun than just listening to someone talk. An easy way to engage new and returning customers is to hold a drawing where participation is rewarded with the..
Welcome to the Pacific Color Graphics blog; a blog dedicated to printing techniques, ideas, and strategies to help your business grow! We are a printing company based in Pleasanton California providing printing and promotional services and much more to clients all around the world! Subscribe to learn more about the printing industry, trends in business marketing, and ideas for marketing events and trade shows and more! (more…)