Cool Marketing Gadgets for Trade Shows

The modern trade show is rife with distractions. Clever promotional items can help your business rise above the non-stop presentations, talks and demonstrations.

Yes, swag is effective at spreading awareness of your brand, but it’s important to choose promotional products that have the right combination of novelty, quality, and practicality.

Here are some of the cool marketing gadgets for trade shows that the team at Pacific Color Graphics recommends to clients:

  • Customized fidget spinners. These spinning devices are supposed to relieve stress and improve..

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Selecting the Right Custom Promotional Item for Your Event

Putting a little thought behind your promotional item giveaway can be the difference between generating lots of leads or getting just a lukewarm response.

For a productive giveaway, Pacific Color Graphics offers these tips on selecting the right custom promo item for your event:

  • Consider your audience. When planning a promotional item giveaway, keep in mind what your target audience will find useful. Factors such as average age, sex, income level,..

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Overcoming Challenges in Business-to-Business Direct Marketing

Companies face tough challenges in business-to-business direct marketing.

As many businesses successfully embrace trendier inbound marketing, direct marketing is often derided as a “hard-sell” invasive tactic. Critics also contend that direct marketing messages are frequently ignored by those who are overwhelmed with information.

However, a creative approach can overcome these difficulties. A skillfully handled B2B direct marketing strategy enables your company to rise above competitors who are limited by inbound-marketing tunnel vision.

In the hands of pros such as Pacific Color Graphics, business-to-business direct marketing can be an effective method to increase your sales. Pacific Color Read More >>

What to Look for in Printing and Design Companies

For businesses seeking a skillful marketing partner to help generate leads, it’s important to know what to look for in printing and design companies.

The Pacific Color Graphics team, which has developed marketing materials and overall strategies for clients such as FedEx, Kinko’s, the University of California-Berkeley, and the computer software company Nutanix, suggests looking for these qualities:

  • The ability to collaborate closely - a printing/design company must be able to focus on your needs and work with your staff. The team should also respond promptly to your questions..

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Silicon Valley Leads in Tech and Commercial Printing

Thanks to our strong entrepreneurial spirit, Pacific Color Graphics, located in Silicon Valley, leads in tech and commercial printing.

At a brisk pace, Silicon Valley businesses are introducing the world to cutting-edge technology such as:

  • So-called quantum computers that run far faster than classical computers and perform an enormous range of functions that were not possible a few short years ago.
  • Self-driving cars, which promise to be safer than today’s vehicles and ease traffic congestion in big cities.
  • Ride-sharing, the on-demand service that..

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Build Employee Morale with Company Swag

Building employee and customer morale using company swag is easier than you imagine.  Pacific Color Graphics creates and manages internal online corporate stores that serve as clearinghouses for businesses’ promotional items. Through such a store, your employees have access to a selected variety of products that feature your company’s logo, message, slogans, colors and graphics.

An online company store is the ideal outlet for supplying your employees with items that keep your brand exposed. Combined with social functions that focus on employees and their families,..

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Special Event Promotional Design

Promotional Design for Special Events That Remembers the Details

Your big party will be a hit with expert special event promotional design services from Pacific Color Graphics.

As one of the Bay Area’s most prominent printing and marketing consultants, Pacific Color Graphics has a crew of professionals loaded with all kinds of creative ideas to make your event a huge success.

Do you have limited knowledge about planning and promoting a special event such as a premiere, product introduction, or corporate party? Relax. We have years of..

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Six Large Format Printing Ideas for Vehicles

The marketing potential of vehicle wraps is enormous. A wrapped car or truck is a mobile billboard with wide exposure, and today’s quality wraps last for five to seven years.

If your business is considering using wraps as part of your marketing strategy, our digital marketing team at Pacific Color Graphics offers six unique large-format printing ideas for vehicles:

  • The blowing nose. An image of a man blowing his nose is given an eye-catching, multi-dimensional effect by..

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Large Format Printing Ideas For Business

Clever Large-Format Printing Ideas for Business

Large-format printing  has changed marketing practices in the last several years.

While it’s not new, technological advances in large-format printing have opened up a world of graphic images that didn’t exist a few years ago. The Pacific Color Graphics team embraces these creative challenges, and with the help of Pinterest, here are a few large-format printing ideas for your business:

  • The building-size banner with a twist. A five-story sign advertising a water park slide, displayed in actual size, plays off the..

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Top Five Business Promotional Items

Consumer expectations are raising the bar on promotional products. With target audiences demanding more choices and greater functionality, the team at Pacific Color Graphics provides its list of the top five business promotional items:

  1. Drinkware. Drink containers for on-the-go consumers are now multipurpose. Tumblers with compartments to hold ice or vitamin supplements are growing in popularity. One bottle even comes equipped with a detachable Bluetooth speaker.
  2. High tech products. Chargers for a smartphone-crazy population are huge. Promotional chargers feature multiple ports,..

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Our Clients

  • APTTUS
  • ATT
  • Brondell
  • Columbus
  • Crowdstrike
  • Dome9
  • Namco
  • NIS
  • Penumbra
  • Porcelanosa
  • Playstation
  • Public Works
  • Rodan
  • Servicenow
  • Talkdesk
  • Trinet
  • UBI
  • WileX