Blog

Concepts in Video Game Packaging

The video game industry is a fast-growing market that engages millions
of people. As the market continues to diversify, so do the concepts for video
game packaging. There is a growing need to create unique and engaging marketing
and promotional materials to help your video game stand out from the crowd.
Pacific Color Graphics can help you expand your video game packaging beyond the
box and grab the attention of consumers.

Your Retail Product Deserves Unique Packaging

Shopping in retail stores can sometimes be overwhelming. There is a
lot of choice when it comes to products and it’s often the product with unique
packaging that attracts the consumer. Packaging can say a lot about a product,
and it is important that your packaging is saying exactly what you want it to.

When designing packaging for your retail..

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What Drives Consumer Spending?

At Pacific Color, We Know What Makes People Buy!

Imagine if you could tap into the consciousness of consumers and
understand exactly what makes them buy? While we may never be able to do that,
as every consumer is different, we do know that there are many social factors
that influence consumers and they are some of the biggest reasons why people
buy.

At Pacific..

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Six Considerations for Your Custom Package Design

Designing the perfect custom packaging that reflects the value of your product can be complicated. The right packaging can help your product sell like hotcakes. The experts at Pacific Color Graphics have six considerations for you when it comes to perfecting your custom package design.

  1. Sales channels. Where you choose to sell your product has a lot of influence on the package design. Packaging for a product designed for online sales has..

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How Does Package Design Influence Consumer Buying Decisions in 2019?

Packaging is often the first thing a consumer sees when purchasing a
product. Thanks to the burgeoning e-commerce market, consumers are more
selective when shopping. They are demanding more from package design, both in
looks and quality. At Pacific Color Graphics we want to help you understand how
to design a package that will connect with consumers and elevate your product’s desirability.

What sort of factors do you need to..

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Reducing Waste in Custom Package Design

In an increasingly environment-conscious world, Pacific
Color Graphics wants to help your company create custom packaging that
minimizes waste with innovative new package design. This ultra-competitive market has given consumers the luxury to choose the product and package design they believe to be the most sustainable.

The trend towards waste reduction in custom package
design is only continuing to grow and we want to help your company stay ahead
..

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Package Design and Branding

package design

In today's competitive market, with many products contending against each other, the desirability of a product - and by extension an entire brand - can hinge on the uniqueness of the package design. Walk down any aisle in your local grocery store and you will be surrounded by products that are trying to grab your attention for long enough to make it into your cart. At Pacific Color Graphics we are dedicated to creating the package design that stands out..

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Make a Splash at Your Next Outdoor Event

The success of an outdoor event depends on your careful planning and attention to detail. As your business prepares for the next event, make sure that you are showing your supporters that you’re worth their time and money.

Here are a few tips for helping your business make a splash at your next outdoor event.

Use Large Format Vinyl Banners

At an outdoor event, you are competing with Mother Nature. Visitors might be distracted by the surroundings, which means you must work even harder to make your booth stand out.

..

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Tips for Creating a Successful Mail Campaign

Direct-mail campaigns can be effective at reaching a wide audience, quickly offsetting the initial marketing costs. Proper planning goes a long way in making a direct-mail campaign work for your company. As you learn what works and doesn’t work for your audience, you can make the necessary tweaks and expand your target market.

Below are some helpful tips for creating a successful mail campaign that drives results and increases profits.

Build a List of Prospects

A healthy mail campaign relies on a list of targeted individuals. You can build your own..

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Our Clients

  • APTTUS
  • ATT
  • Brondell
  • Columbus
  • Crowdstrike
  • Dome9
  • Namco
  • NIS
  • Penumbra
  • Porcelanosa
  • Playstation
  • Public Works
  • Rodan
  • Servicenow
  • Talkdesk
  • Trinet
  • UBI
  • WileX