Blog

Six Considerations for Your Custom Package Design

Designing the perfect custom packaging that reflects the value of your product can be complicated. The right packaging can help your product sell like hotcakes. The experts at Pacific Color Graphics have six considerations for you when it comes to perfecting your custom package design.

  1. Sales channels. Where you choose to sell your product has a lot of influence on the package design. Packaging for a product designed for online sales has..

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How Does Package Design Influence Consumer Buying Decisions in 2019?

Packaging is often the first thing a consumer sees when purchasing a
product. Thanks to the burgeoning e-commerce market, consumers are more
selective when shopping. They are demanding more from package design, both in
looks and quality. At Pacific Color Graphics we want to help you understand how
to design a package that will connect with consumers and elevate your product’s desirability.

What sort of factors do you need to..

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Reducing Waste in Custom Package Design

In an increasingly environment-conscious world, Pacific
Color Graphics wants to help your company create custom packaging that
minimizes waste with innovative new package design. This ultra-competitive
market has given consumers the luxury to choose the product and package design
they believe to be the most sustainable.

The trend towards waste reduction in custom package
design is only continuing to grow and we want to help your company stay..

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Package Design and Branding

package design

In today's competitive market, with many products contending against each other, the desirability of a product - and by extension an entire brand - can hinge on the uniqueness of the package design. Walk down any aisle in your local grocery store and you will be surrounded by products that are trying to grab your attention for long enough to make it into your cart. At Pacific Color Graphics we are dedicated to creating the package design that stands out..

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Make a Splash at Your Next Outdoor Event

The success of an outdoor event depends on your careful planning and attention to detail. As your business prepares for the next event, make sure that you are showing your supporters that you’re worth their time and money.

Here are a few tips for helping your business make a splash at your next outdoor event.

Use Large Format Vinyl Banners

At an outdoor event, you are competing with Mother Nature. Visitors might be distracted by the surroundings, which means you must work even harder to make your booth stand out.

..

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Tips for Creating a Successful Mail Campaign

Direct-mail campaigns can be effective at reaching a wide audience, quickly offsetting the initial marketing costs. Proper planning goes a long way in making a direct-mail campaign work for your company. As you learn what works and doesn’t work for your audience, you can make the necessary tweaks and expand your target market.

Below are some helpful tips for creating a successful mail campaign that drives results and increases profits.

Build a List of Prospects

A healthy mail campaign relies on a list of targeted individuals. You can build your own..

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Large Format Vinyl Signs Add Color and Branding

Branding Benefits of Colorful Large Format Vinyl Signs

As more businesses look for innovative ways to promote their products and services, vinyl signs are rising in popularity. In fact, one of the latest projects from Pacific Color Graphics involved a large vinyl banner created for a local health club. The end result was nothing short of amazing. The health club was able to introduce color and branding without the maintenance requirements of a traditional painted mural. 

Are you considering high quality banners for your business? Let’s learn more..

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Company Merchandise Stores Save Time and Money

company merchandise store online

Company Merchandise Stores are a Powerful Brand Promoting Tool

Have you ever received marketing materials from a printing company, only to discover that the colors and logo were different from your originals? This happens all time. Unfortunately, it’s difficult to get visual elements, color schemes, etc. perfect when you use multiple printing companies and suppliers.

Having a consistent brand image is extremely important, which is why many companies choose to use a dedicated supplier to print and manage their marketing materials and promotional items. There are advantages to using a..

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Twenty-Five Occasions You Need a Quality Banner Printer

Professionally done banner signage is more useful than you think - which is why an experienced banner printing company is a good partner for your business.

If you haven’t been using banner signs in your marketing plan, let us stimulate your imagination. Here are 25 occasions you need a quality banner printer such as Pacific Color Graphics:

  1. Trade show attention grabber. Direct traffic to your booth with a high-profile banner hung from the rafters of a convention center.
  2. School cheer backdrops. A banner..

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Learning about Cannabis Packaging and the Laws Governing It

As California marijuana entrepreneurs become established, expertise in cannabis packaging design and production is increasingly in demand.

Marijuana businesses must comply with state laws governing the packaging of their product. At the same time, packaging must also appeal to consumers, many of whom may be buying pot for the first time.

A Glimpse at the State’s Cannabis Packaging Laws

Requirements drawn up by California’s new “Office of Manufactured Cannabis Safety” mandates that all packaging must:

  • Be see-through.
  • Not imply the product is candy. It’s..

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