Blog

Learning about Cannabis Packaging and the Laws Governing It

As California marijuana entrepreneurs become established, expertise in cannabis packaging design and production is increasingly in demand.

Marijuana businesses must comply with state laws governing the packaging of their product. At the same time, packaging must also appeal to consumers, many of whom may be buying pot for the first time.

A Glimpse at the State’s Cannabis Packaging Laws

Requirements drawn up by California’s new “Office of Manufactured Cannabis Safety” mandates that all packaging must:

  • Be see-through.
  • Not imply the product is candy. It’s..

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Add an Internal Company Store in 2018

If your business needs better control of marketing expenditures, consider adding an internal company store in 2018.

With help from the professionals at Pacific Color Graphics, it’s easier than ever to set up, install and implement an internal company store. We take care of the details while you reap the benefits of a convenient, simple-to-use online store that puts promotional materials and products at your employees’ fingertips.

How an Internal Company Store Works

An internal, online company store is a web-based solution to purchasing..

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Cool Marketing Gadgets for Trade Shows

The modern trade show is rife with distractions. Clever promotional items can help your business rise above the non-stop presentations, talks and demonstrations.

Yes, swag is effective at spreading awareness of your brand, but it’s important to choose promotional products that have the right combination of novelty, quality, and practicality.

Here are some of the cool marketing gadgets for trade shows that the team at Pacific Color Graphics recommends to clients:

  • Customized fidget spinners. These spinning devices are supposed to relieve stress and improve..

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The Difference between Offset and Digital Printing Formats

The Pacific Color Graphics team uses digital printing on most projects, but we also have the capability to create crisp, vivid prints through the offset method. The format that works best for you depends on the project.

Here is a brief explanation of the difference between offset and digital printing, and the benefits of both:

Offset Printing

First developed in 1875, offset remains a popular printing method today. Instead of an inked plate pressing directly onto a surface such as paper, offset utilizes an..

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Selecting the Right Custom Promotional Item for Your Event

Putting a little thought behind your promotional item giveaway can be the difference between generating lots of leads or getting just a lukewarm response.

For a productive giveaway, Pacific Color Graphics offers these tips on selecting the right custom promo item for your event:

  • Consider your audience. When planning a promotional item giveaway, keep in mind what your target audience will find useful. Factors such as average age, sex, income level, and interests are important when choosing the best product to..

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Overcoming Challenges in Business-to-Business Direct Marketing

Companies face tough challenges in business-to-business direct marketing.

As many businesses successfully embrace trendier inbound marketing, direct marketing is often derided as a “hard-sell” invasive tactic. Critics also contend that direct marketing messages are frequently ignored by those who are overwhelmed with information.

However, a creative approach can overcome these difficulties. A skillfully handled B2B direct marketing strategy enables your company to rise above competitors who are limited by inbound-marketing tunnel vision.

In the hands of pros such as Pacific Color Graphics, business-to-business direct marketing can be an effective method to increase your sales. Pacific Color Read More >>

Five Print Colors That Can Help Sales

One rule the Pacific Color Graphics team always keeps in mind: Don’t overdo a single color. Featuring one color in marketing campaigns can be overwhelming to the eye and fails to keep the attention of consumers.

Restraint is key.

It’s also possible to confuse consumers by using too many colors. This is especially true when, rather than complementing each other, the various colors clash.

Here is a list of colors that Pacific Color Graphics print and design professionals employ to achieve various marketing..

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What to Look for in Printing and Design Companies

For businesses seeking a skillful marketing partner to help generate leads, it’s important to know what to look for in printing and design companies.

The Pacific Color Graphics team, which has developed marketing materials and overall strategies for clients such as FedEx, Kinko’s, the University of California-Berkeley, and the computer software company Nutanix, suggests looking for these qualities:

  • The ability to collaborate closely - a printing/design company must be able to focus on your needs and work with your staff. The team should also respond promptly to..

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Silicon Valley Leads in Tech and Commercial Printing

Thanks to a strong entrepreneurial spirit and Pacific Color Graphics, Silicon Valley leads in tech and commercial printing.

At a brisk pace, Silicon Valley businesses are introducing the world to cutting-edge technology such as:

  • So-called quantum computers that run far faster than classical computers and perform an enormous range of functions that were not possible a few short years ago.
  • Self-driving cars, which promise to be safer than today’s vehicles and ease traffic congestion in big cities.
  • Ride-sharing, the on-demand service that has..

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Custom Banner Printing

Custom Banner Printing - Get Your Brand Noticed

Custom banner printing is all around us: on the sides of buildings, in stores, on vehicles, and along roadsides. We’re exposed to hundreds of banners every week.

Although these signs are ubiquitous, custom banner printing remains a major element of many businesses’ marketing strategies. That’s because a well-executed banner gets noticed, in spite of the competition.

Pacific Color Graphics excels at printing custom banners for individuals and companies. With our cutting-edge digital technology, there’s virtually no limit to what..

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Our Clients

  • APTTUS
  • ATT
  • Brondell
  • Columbus
  • Crowdstrike
  • Dome9
  • Namco
  • NIS
  • Penumbra
  • Porcelanosa
  • Playstation
  • Public Works
  • Rodan
  • Servicenow
  • Talkdesk
  • Trinet
  • UBI
  • WileX