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4 Secret Ways to Get Ready For Back-To-School

Written on July 22, 2016.

Once again the time is upon us, as the tans begin to fade, the last remaining grains of sand come dislodged from the places that only sand can find and new school shoes gear up for a couple of month of kicking rocks to and from the bus stop accompanied by an infinite supply of grumbling. Ah yes, a new school year full of promise as well as challenges. Not unlike most...

5 Small Ways for YOU To Save the Planet!

Written on July 8, 2016.

We are proud of being a Certified Green Company, but we know that it takes the masses to invoke the change we seek. What can we ALL do to help? The very first time that I heard the term “carbon footprint”, my thought was “that would be a great name for a hard rock band”. You know, a group of high school kids that have decided to make a run at Metallica fame by practicing...

Trade Show Banners That Stand Apart

Written on June 27, 2016.

Trade show banners are the key to successfully drawing the interest of attendees. A compelling sales presentation, informative brochures and handout materials such as promotional items are important in converting leads to sales. But effective signage is paramount in attracting initial attention to your booth. A walk on a typical convention floor reveals several vendors...

Embrace the Power of the Tchotchke for Your Trade Show Event

Written on May 30, 2016.

Tchotchkes, also known as promotional items or swag, are practically required at trade shows to keep pace with competitors. For good reason: Items such as pens, caps, thumb drives, and tote bags – printed with your logo or slogan – have a long “shelf life” around offices and homes. Concerns that giveaways have created a typical attendee who is interested...

Estimating Your Trade Show Budget

Written on May 18, 2016.

Trade shows are terrific opportunities to market your products and services to a target audience. Correctly estimating your trade show budget is the first step in turning curious attendees into customers. Pacific Color Graphics has extensive experience with trade show marketing. We create attention-getting trade show signage and displays, while also providing a variety...

Inexpensive, Effective Product Display Ideas and Options

Written on May 7, 2016.

Probably the single biggest marketing challenge today is differentiating your brand from its many competitors. Product displays and Point-of-Purchase displays remain an effective tactic to grab the consumer’s attention at the retail level. These popular display options are inexpensive, offer lots of opportunities to be creative, and are proven sales-drivers: Cardboard...

4 Reasons You NEED a Graphic Artist

Written on April 30, 2016.

Often we know that there are solutions for our marketing out there, ready to use and available to us. Technology has evolved to seemingly make the professional obsolete in some respects. Beware: The “I got this” approach, while certainly an option, can leave you in more of a bind later. Think about it like an accountant rewiring their house. Sure, anybody can buy the...

How Do You Design and Print Retail Packaging?

Written on April 23, 2016.

Savvy marketers understand that proper retail packaging design is a powerful tool of persuasion. Because so many consumers make buying choices in stores, the impression a retail package conveys on the shelf or in a display frequently determines the success of a product. Packaging has become more sophisticated as its role in driving sales has grown in recent years....

It Ain’t Easy Being Green…or Fit!

Written on April 7, 2016.

Of course Kermit was referring to the challenges that are faced going through the world with green skin, and we are referring to the compliance with doing business in a manner that is good for our environment and staff but both are extremely socially poignant. We have been re-certified as a Bay Area Green Business, but what exactly does that mean and how did we take...

Get Noticed With High-Tech Wearable Promotional Product Ideas

Written on March 29, 2016.

Conventional promotional items such as caps, T-shirts, pens and tote bags have long been one of the best ways to expose your brand. Add high-tech wearable items to your list of promo products and you’ve taken this tried-and-true marketing strategy to a higher level. Pacific Color Graphics can print your logo or message on just about anything, including sought-after...

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