banner printing

Twenty-Five Occasions You Need a Quality Banner Printer

Professionally done banner signage is more useful than you think – which is why an experienced banner printing company is a good partner for your business. If you haven’t been using banner signs in your marketing plan, let us stimulate your imagination. Here are 25 occasions you need a quality banner printer such as Pacific Color Graphics: Trade show attention...

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The Difference between Offset and Digital Printing Formats

The Pacific Color Graphics team uses digital printing on most projects, but we also have the capability to create crisp, vivid prints through the offset method. The format that works best for you depends on the project. Here is a brief explanation of the difference between offset and digital printing, and the benefits of both: Offset Printing First developed in 1875,...

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4 Secret Ways to Get Ready For Back-To-School

Once again the time is upon us, as the tans begin to fade, the last remaining grains of sand come dislodged from the places that only sand can find and new school shoes gear up for a couple of month of kicking rocks to and from the bus stop accompanied by an infinite supply of grumbling. Ah yes, a new school year full of promise as well as challenges. Not unlike most...

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5 Small Ways for YOU To Save the Planet!

We are proud of being a Certified Green Company, but we know that it takes the masses to invoke the change we seek. What can we ALL do to help? The very first time that I heard the term “carbon footprint”, my thought was “that would be a great name for a hard rock band”. You know, a group of high school kids that have decided to make a run at Metallica fame by practicing...

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Estimating Your Trade Show Budget

Trade shows are terrific opportunities to market your products and services to a target audience. Correctly estimating your trade show budget is the first step in turning curious attendees into customers. Pacific Color Graphics has extensive experience with trade show marketing. We create attention-getting trade show signage and displays, while also providing a variety...

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4 Reasons You NEED a Graphic Artist

Often we know that there are solutions for our marketing out there, ready to use and available to us. Technology has evolved to seemingly make the professional obsolete in some respects. Beware: The “I got this” approach, while certainly an option, can leave you in more of a bind later. Think about it like an accountant rewiring their house. Sure, anybody can buy the...

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green business

It Ain’t Easy Being Green…or Fit!

Of course Kermit was referring to the challenges that are faced going through the world with green skin, and we are referring to the compliance with doing business in a manner that is good for our environment and staff but both are extremely socially poignant. We have been re-certified as a Bay Area Green Business, but what exactly does that mean and how did we take...

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The Emotional Font

  It should come as no surprise to anybody that there is actual emotion tied to font selection. Now that we all agree that is the case, why do we so often choose our fonts for our product, message and even branding in such an abusive manner? As we select five different fonts for one “take-a-quick-look” graphic or create a paragraph style advertisement written...

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The Evolution of 3D Printing……It’s probably not what you think

  Google the word “Printing” and the first thing that is going to pop-up in the news feed is 3D printing. Here is what most people think they know about 3D printing: A. It’s was invented by NASA to print tools B. It is less than 5 years old C. Somebody in Vegas recently printed food at a tech convention. The evolution is far greater than the conversations not...

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