The Pacific Color Graphics team uses digital printing on most projects, but we also have the capability to create crisp, vivid prints through the offset method. The format that works best for you depends on the project.
Here is a brief explanation of the difference between offset and digital printing, and the benefits of both:
First developed in 1875, offset remains a popular printing method today. Instead of an inked plate pressing directly onto a surface such as paper, offset utilizes an..
Once again the time is upon us, as the tans begin to fade, the last remaining grains of sand come dislodged from the places that only sand can find and new school shoes gear up for a couple of month of kicking rocks to and from the bus stop accompanied by an infinite supply of grumbling. Ah yes, a new school year full of promise as well as challenges.
Not unlike most monumental happenings, the ones less likely to survive the shift are..
We are proud of being a Certified Green Company, but we know that it takes the masses to invoke the change we seek. What can we ALL do to help?
The very first time that I heard the term “carbon footprint”, my thought was “that would be a great name for a hard rock band”. You know, a group of high school kids that have decided to make a run at Metallica fame by practicing in the garage and hoping to get a..
Trade shows are terrific opportunities to market your products and services to a target audience. Correctly estimating your trade show budget is the first step in turning curious attendees into customers.
Pacific Color Graphics has extensive experience with trade show marketing. We create attention-getting trade show signage and displays, while also providing a variety of indispensable promotional items for distribution. Here are our recommendations on setting a trade show budget:
Don’t proscrastinate. A solid presentation and employees who are well-prepared leave a strong..
Often we know that there are solutions for our marketing out there, ready to use and available to us. Technology has evolved to seemingly make the professional obsolete in some respects. Beware: The “I got this” approach, while certainly an option, can leave you in more of a bind later. Think about it like an accountant rewiring their house. Sure, anybody can buy the tools, but the chance for shock is too great. Here are four reasons you really should hire a professional graphic artist for your brand. Can You Afford NOT To? It can end up costing two or three times as much to get your design where you want it if you try doing it yourself or worse, you can settle on what you have when your budget runs out. Understanding how to set up work for print, using colors, saving images correctly, overprints, bleeds, safety, size, RGB...
Of course Kermit was referring to the challenges that are faced going through the world with green skin, and we are referring to the compliance with doing business in a manner that is good for our environment and staff but both are extremely socially poignant.
We have been re-certified as a Bay Area Green Business, but what exactly does that mean and how did we take it further?
First of all the act signifies our commitment to a healthy environment, community and staff. Allow us..
It should come as no surprise to anybody that there is actual emotion tied to font selection. Now that we all agree that is the case, why do we so often choose our fonts for our product, message and even branding in such an abusive manner? As we select five different fonts for one “take-a-quick-look” graphic or create a paragraph style advertisement written completely in Cabin Sketch (a decorative font…see later). JUST STOP IT! (more…)
Google the word “Printing” and the first thing that is going to pop-up in the news feed is 3D printing. Here is what most people think they know about 3D printing: A. It’s was invented by NASA to print tools B. It is less than 5 years old C. Somebody in Vegas recently printed food at a tech convention. The evolution is far greater than the conversations not happening around the water cooler and we wanted to shed a little light on the timeframe and events that actually led to printing food….yes that actually did happen in Vegas. (more…)
Pacific Color Graphics provides commercial printing services in the San Francisco Bay Area. Our services include digital printing, banner and sign printing, trade show and promotional items, package design, product design, and other innovative print and marketing items. Silicon Valley: from San Jose and Palo Alto to Walnut Creek, Oakland, Pleasanton and Livermore, and all in between. Call today for a quote 925-600-3006.