General Information Archives - Commercial Color Printing and Promotional Items Company San Francisco Bay Area

9 Ideas to Make Your Marketing Campaign POP

Written on December 28, 2021.

Don’t waste time and money on an ineffective marketing campaign. Get the results you’re looking for with these 9 ideas to make your marketing campaign pop from Pacific Color’s experienced marketing and design team. 1. Have a Marketing Strategy Have a specific goal in mind with a clear end to your campaign. Effective messaging is easily received and sparks action...

Global Reach with a Local Touch

Written on March 30, 2021.

In today’s increasingly online world, where business and corporate events exist in the virtual realm, we’ve all had to adapt our marketing standards to connect with employees and customers. How can you get promotional products and marketing materials out to people wherever they are? With PCG’s services, you can reach your customers and employees anywhere in the world,...

What to Look for In a Commercial Printing Company

Written on May 27, 2020.

High-quality printed materials reflect positively on your business. Unfortunately, not all products are created equally in the commercial printing industry. To guarantee project excellence, it’s essential to do your research before selecting a commercial printing company. What should you look for in a commercial printing company to ensure superior finished results...

We Have Opened an Office in Arizona!

Written on May 17, 2020.

The Pacific Color Graphics team is thrilled to announce our newest location in Mesa, Arizona. Now, in addition to our local San Francisco Bay Area services, we are available to serve the commercial printing needs of the rapidly growing Arizona region, including Phoenix, Chandler, Tempe, Mesa, Gilbert, and surrounding areas. Same Great Commercial Printing...

Best Practices for Virtual Meetings and Events

Written on April 15, 2020.

At Pacific Color Graphics, we’ve helped companies nationwide plan thousands of successful, memorable trade show events and employee gatherings. However, with the coronavirus pandemic the typical tactics won’t work, leaving some of our customers struggling to adjust to a rapid shift to the virtual realm. How can you make the same impression with an online event?...

Reducing Waste in Custom Package Design

Written on January 21, 2019.

In an increasingly environment-conscious world, Pacific Color Graphics wants to help your company create custom packaging that minimizes waste with innovative new package design. This ultra-competitive market has given consumers the luxury to choose the product and package design they believe to be the most sustainable. The trend towards waste reduction in...

Package Design and Branding

Written on January 15, 2019.

In today’s competitive market, with many products contending against each other, the desirability of a product – and by extension an entire brand – can hinge on the uniqueness of the package design. Walk down any aisle in your local grocery store and you will be surrounded by products that are trying to grab your attention for long enough to make...

Make a Splash at Your Next Outdoor Event

Written on December 19, 2018.

The success of an outdoor event depends on your careful planning and attention to detail. As your business prepares for the next event, make sure that you are showing your supporters that you’re worth their time and money. Here are a few tips for helping your business make a splash at your next outdoor event. Use Large Format Vinyl Banners At an outdoor event, you are...

Twenty-Five Occasions You Need a Quality Banner Printer

Written on February 24, 2018.

Professionally done banner signage is more useful than you think – which is why an experienced banner printing company is a good partner for your business. If you haven’t been using banner signs in your marketing plan, let us stimulate your imagination. Here are 25 occasions you need a quality banner printer such as Pacific Color Graphics: Trade show attention...

Learning about Cannabis Packaging and the Laws Governing It

Written on January 25, 2018.

As California marijuana entrepreneurs become established, expertise in cannabis packaging design and production is increasingly in demand. Marijuana businesses must comply with state laws governing the packaging of their product. At the same time, packaging must also appeal to consumers, many of whom may be buying pot for the first time. A Glimpse at the State’s Cannabis...