General Information Archives - Commercial Color Printing and Promotional Items Company San Francisco Bay Area

Reducing Waste in Custom Package Design

Written on January 21, 2019.

In an increasingly environment-conscious world, Pacific Color Graphics wants to help your company create custom packaging that minimizes waste with innovative new package design. This ultra-competitive market has given consumers the luxury to choose the product and package design they believe to be the most sustainable. The trend towards waste reduction in...

Package Design and Branding

Written on January 15, 2019.

In today’s competitive market, with many products contending against each other, the desirability of a product – and by extension an entire brand – can hinge on the uniqueness of the package design. Walk down any aisle in your local grocery store and you will be surrounded by products that are trying to grab your attention for long enough to make...

Make a Splash at Your Next Outdoor Event

Written on December 19, 2018.

The success of an outdoor event depends on your careful planning and attention to detail. As your business prepares for the next event, make sure that you are showing your supporters that you’re worth their time and money. Here are a few tips for helping your business make a splash at your next outdoor event. Use Large Format Vinyl Banners At an outdoor event, you are...

Twenty-Five Occasions You Need a Quality Banner Printer

Written on February 24, 2018.

Professionally done banner signage is more useful than you think – which is why an experienced banner printing company is a good partner for your business. If you haven’t been using banner signs in your marketing plan, let us stimulate your imagination. Here are 25 occasions you need a quality banner printer such as Pacific Color Graphics: Trade show attention...

Learning about Cannabis Packaging and the Laws Governing It

Written on January 25, 2018.

As California marijuana entrepreneurs become established, expertise in cannabis packaging design and production is increasingly in demand. Marijuana businesses must comply with state laws governing the packaging of their product. At the same time, packaging must also appeal to consumers, many of whom may be buying pot for the first time. A Glimpse at the State’s Cannabis...

Add an Internal Company Store

Written on January 7, 2018.

If your business needs better control of marketing expenditures, consider adding an internal company store this year. With help from the professionals at Pacific Color Graphics, it’s easier than ever to set up, install and implement an internal company merchandising store. We take care of the details while you reap the benefits of a convenient, simple-to-use online...

The Difference between Offset and Digital Printing Formats

Written on December 7, 2017.

The Pacific Color Graphics team uses digital printing on most projects, but we also have the capability to create crisp, vivid prints through the offset method. The format that works best for you depends on the project. Here is a brief explanation of the difference between offset and digital printing, and the benefits of both: Offset Printing First developed in 1875,...

Overcoming Challenges in Business-to-Business Direct Marketing

Written on October 23, 2017.

Companies face tough challenges in business-to-business direct marketing. As many businesses successfully embrace trendier inbound marketing, direct marketing is often derided as a “hard-sell” invasive tactic. Critics also contend that direct marketing messages are frequently ignored by those who are overwhelmed with information. However, a creative approach can overcome...

Five Print Colors That Can Help Sales

Written on September 24, 2017.

One rule the Pacific Color Graphics team always keeps in mind: Don’t overdo a single color. Featuring one color in marketing campaigns can be overwhelming to the eye and fails to keep the attention of consumers. Restraint is key. It’s also possible to confuse consumers by using too many colors. This is especially true when, rather than complementing each other, the...

Trade Show Product Support

Written on May 30, 2017.

We Offer Complete Trade Show Materials Support Are you participating in a trade show but want to make a better splash than you have in the past? Need some ideas and creative help? You can rely on Pacific Color Graphics, the experts in creating a powerful trade show presence for your company. In today’s competitive environment, trade shows can be a powerful springboard...