6 Drivers of Food Packaging Material Choices

product packaging

The food packaging industry is one of the most dynamic today, thanks to the constant growth it sees both globally and through shifts in cultural and social values surrounding food and food packaging materials. There are many factors that drive food packaging material choices, and Pacific Color Graphics is here to help you understand them.

We are experts in food package design because we understand what drives the packaging material industry...

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Product Packaging for Retail Products

Product Packaging for Retail Products

Your Retail Product Deserves Unique Packaging

Shopping in retail stores can sometimes be overwhelming. There is a
lot of choice when it comes to products and it’s often the product with unique packaging that attracts the consumer. Packaging can say a lot about a product, and it is important that your packaging is saying exactly what you want it to.

At Pacific Color, We Know What Makes People Buy!

Imagine if you could tap into the consciousness of consumers and understand exactly what makes them buy? While we may never be able to do that, as every consumer is different, we do know that there are many social factors that influence consumers and they are some of the biggest reasons why people buy.

At Pacific Color Graphics we..

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Reducing Waste in Custom Package Design

In an increasingly environment-conscious world, Pacific
Color Graphics wants to help your company create custom packaging that
minimizes waste with innovative new package design. This ultra-competitive market has given consumers the luxury to choose the product and package design they believe to be the most sustainable.

The trend towards waste reduction in custom package
design is only continuing to grow and we want to help your company stay ahead
..

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Package Design and Branding

package design

In today's competitive market, with many products contending against each other, the desirability of a product - and by extension an entire brand - can hinge on the uniqueness of the package design. Walk down any aisle in your local grocery store and you will be surrounded by products that are trying to grab your attention for long enough to make it into your cart. At Pacific Color Graphics we are dedicated to creating the package design that stands out..

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Selecting the Right Custom Promotional Item for Your Event

Putting a little thought behind your promotional item giveaway can be the difference between generating lots of leads or getting just a lukewarm response.

For a productive giveaway, Pacific Color Graphics offers these tips on selecting the right custom promo item for your event:

  • Consider your audience. When planning a promotional item giveaway, keep in mind what your target audience will find useful. Factors such as average age, sex, income level,..

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What to Look for in Printing and Design Companies

For businesses seeking a skillful marketing partner to help generate leads, it’s important to know what to look for in printing and design companies.

The Pacific Color Graphics team, which has developed marketing materials and overall strategies for clients such as FedEx, Kinko’s, the University of California-Berkeley, and the computer software company Nutanix, suggests looking for these qualities:

  • The ability to collaborate closely - a printing/design company must be able to focus on your needs and work with your staff. The team should also respond promptly to your questions..

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Silicon Valley Leads in Tech and Commercial Printing

Thanks to our strong entrepreneurial spirit, Pacific Color Graphics, located in Silicon Valley, leads in tech and commercial printing.

At a brisk pace, Silicon Valley businesses are introducing the world to cutting-edge technology such as:

  • So-called quantum computers that run far faster than classical computers and perform an enormous range of functions that were not possible a few short years ago.
  • Self-driving cars, which promise to be safer than today’s vehicles and ease traffic congestion in big cities.
  • Ride-sharing, the on-demand service that..

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Business to Consumer Fulfillment Challenges

Printing and fulfillment services

Overcoming Business-to-Consumer Fulfillment Challenges

With the help of Pacific Color Graphics, you can overcome business-to-consumer fulfillment challenges and create successful interactions that grow your bottom line.

Today’s buying public expects product delivery to be fast, with no hassles. When consumers respond to your marketing strategies, such as direct mail or in-store promotions, a problem-free fulfillment process is essential in satisfying their expectations and converting them into loyal customers.

The Pacific Color Graphics team has kept pace with the explosion of specialty fulfillment services over the last several..

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Fast Packaging Design and Printing Services

Meet Deadlines with Our Fast Packaging Design and Printing Services

Pacific Color Graphics’ quick packaging design and printing services keep up with the brisk pace of business today.

A longtime Bay Area digital printing company, Pacific Color Graphics can deliver a variety of marketing services that meet the tightest deadlines, and your high standards for quality.

Short turnaround times that seem almost impossible to achieve are no problem for us. Here’s how we are able to expedite packaging..

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Our Clients

  • 2K Logo 40
  • Anaplan Logo 40
  • APTTUS
  • ATT
  • Autodesk Logo 40
  • Namco
  • Brondell
  • Columbus
  • Crowdstrike
  • Dome9
  • Google Cloud Logo 40
  • Igloo Logo 40
  • NIS
  • Penumbra
  • Porcelanosa
  • Playstation
  • Public Works
  • Rodan
  • Servicenow
  • Silva Sausage Logo 40
  • Sumo Logic Logo 40
  • Talkdesk
  • Trinet
  • Twitch Logo 40
  • UBI
  • WileX
  • Wrike Logo 40