Selecting the Right Custom Promotional Item for Your Event

Putting a little thought behind your promotional item giveaway can be the difference between generating lots of leads or getting just a lukewarm response.

For a productive giveaway, Pacific Color Graphics offers these tips on selecting the right custom promo item for your event:

  • Consider your audience. When planning a promotional item giveaway, keep in mind what your target audience will find useful. Factors such as average age, sex, income level,..

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What to Look for in Printing and Design Companies

For businesses seeking a skillful marketing partner to help generate leads, it’s important to know what to look for in printing and design companies.

The Pacific Color Graphics team, which has developed marketing materials and overall strategies for clients such as FedEx, Kinko’s, the University of California-Berkeley, and the computer software company Nutanix, suggests looking for these qualities:

  • The ability to collaborate closely - a printing/design company must be able to focus on your needs and work with your staff. The team should also respond promptly to your questions..

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Silicon Valley Leads in Tech and Commercial Printing

Thanks to our strong entrepreneurial spirit, Pacific Color Graphics, located in Silicon Valley, leads in tech and commercial printing.

At a brisk pace, Silicon Valley businesses are introducing the world to cutting-edge technology such as:

  • So-called quantum computers that run far faster than classical computers and perform an enormous range of functions that were not possible a few short years ago.
  • Self-driving cars, which promise to be safer than today’s vehicles and ease traffic congestion in big cities.
  • Ride-sharing, the on-demand service that..

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Business to Consumer Fulfillment Challenges

Printing and fulfillment services

Overcoming Business-to-Consumer Fulfillment Challenges

With the help of Pacific Color Graphics, you can overcome business-to-consumer fulfillment challenges and create successful interactions that grow your bottom line.

Today’s buying public expects product delivery to be fast, with no hassles. When consumers respond to your marketing strategies, such as direct mail or in-store promotions, a problem-free fulfillment process is essential in satisfying their expectations and converting them into loyal customers.

The Pacific Color Graphics team has kept pace with the explosion of specialty fulfillment services over the last several..

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Fast Packaging Design and Printing Services

Meet Deadlines with Our Fast Packaging Design and Printing Services

Pacific Color Graphics’ quick packaging design and printing services keep up with the brisk pace of business today.

A longtime Bay Area digital printing company, Pacific Color Graphics can deliver a variety of marketing services that meet the tightest deadlines, and your high standards for quality.

Short turnaround times that seem almost impossible to achieve are no problem for us. Here’s how we are able to expedite packaging..

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Six Large Format Printing Ideas for Vehicles

The marketing potential of vehicle wraps is enormous. A wrapped car or truck is a mobile billboard with wide exposure, and today’s quality wraps last for five to seven years.

If your business is considering using wraps as part of your marketing strategy, our digital marketing team at Pacific Color Graphics offers six unique large-format printing ideas for vehicles:

  • The blowing nose. An image of a man blowing his nose is given an eye-catching, multi-dimensional effect by..

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Top Five Business Promotional Items

Consumer expectations are raising the bar on promotional products. With target audiences demanding more choices and greater functionality, the team at Pacific Color Graphics provides its list of the top five business promotional items:

  1. Drinkware. Drink containers for on-the-go consumers are now multipurpose. Tumblers with compartments to hold ice or vitamin supplements are growing in popularity. One bottle even comes equipped with a detachable Bluetooth speaker.
  2. High tech products. Chargers for a smartphone-crazy population are huge. Promotional chargers feature multiple ports,..

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Inexpensive, Effective Product Display Ideas and Options

Probably the single biggest marketing challenge today is differentiating your brand from its many competitors.

Product displays and Point-of-Purchase displays remain an effective tactic to grab the consumer’s attention at the retail level. These popular display options are inexpensive, offer lots of opportunities to be creative, and are proven sales-drivers:

  • Cardboard floor displays enable you to literally separate your brand from the competition by giving products their own, free-standing space. These min-structures can come in all kinds of shapes and sizes with bright colorful..

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4 Reasons You NEED a Graphic Artist

Often we know that there are solutions for our marketing out there, ready to use and available to us. Technology has evolved to seemingly make the professional obsolete in some respects. Beware: The “I got this” approach, while certainly an option, can leave you in more of a bind later. Think about it like an accountant rewiring their house. Sure, anybody can buy the tools, but the chance for shock is too great. Here are four reasons you really should hire a professional graphic artist for your brand. Can You Afford NOT To? It can end up costing two or three times as much to get your design where you want it if you try doing it yourself or worse, you can settle on what you have when your budget runs out. Understanding how to set up work for print, using colors, saving images correctly, overprints, bleeds, safety, size, RGB...

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How Do You Design and Print Retail Packaging?

Savvy marketers understand that proper retail packaging design is a powerful tool of persuasion.

Because so many consumers make buying choices in stores, the impression a retail package conveys on the shelf or in a display frequently determines the success of a product.

Packaging has become more sophisticated as its role in driving sales has grown in recent years. But innovative and eye-catching retail packages raise the question: How do you design and print retail packaging?

Design is a..

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Our Clients

  • APTTUS
  • ATT
  • Brondell
  • Columbus
  • Crowdstrike
  • Dome9
  • Namco
  • NIS
  • Penumbra
  • Porcelanosa
  • Playstation
  • Public Works
  • Rodan
  • Servicenow
  • Talkdesk
  • Trinet
  • UBI
  • WileX