The Difference between Offset and Digital Printing Formats

The Pacific Color Graphics team uses digital printing on most projects, but we also have the capability to create crisp, vivid prints through the offset method. The format that works best for you depends on the project.

Here is a brief explanation of the difference between offset and digital printing, and the benefits of both:

Offset Printing

First developed in 1875, offset remains a popular printing method today. Instead of an inked plate pressing directly onto a surface such as paper, offset utilizes an..

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Overcoming Challenges in Business-to-Business Direct Marketing

Companies face tough challenges in business-to-business direct marketing.

As many businesses successfully embrace trendier inbound marketing, direct marketing is often derided as a “hard-sell” invasive tactic. Critics also contend that direct marketing messages are frequently ignored by those who are overwhelmed with information.

However, a creative approach can overcome these difficulties. A skillfully handled B2B direct marketing strategy enables your company to rise above competitors who are limited by inbound-marketing tunnel vision.

In the hands of pros such as Pacific Color Graphics, business-to-business direct marketing can be an effective method to increase your sales. Pacific Color Read More >>

Five Print Colors That Can Help Sales

One rule the Pacific Color Graphics team always keeps in mind: Don’t overdo a single color. Featuring one color in marketing campaigns can be overwhelming to the eye and fails to keep the attention of consumers.

Restraint is key.

It’s also possible to confuse consumers by using too many colors. This is especially true when, rather than complementing each other, the various colors clash.

Here is a list of colors that Pacific Color Graphics print and design professionals employ to achieve various marketing..

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What to Look for in Printing and Design Companies

For businesses seeking a skillful marketing partner to help generate leads, it’s important to know what to look for in printing and design companies.

The Pacific Color Graphics team, which has developed marketing materials and overall strategies for clients such as FedEx, Kinko’s, the University of California-Berkeley, and the computer software company Nutanix, suggests looking for these qualities:

  • The ability to collaborate closely - a printing/design company must be able to focus on your needs and work with your staff. The team should also respond promptly to your questions..

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Silicon Valley Leads in Tech and Commercial Printing

Thanks to our strong entrepreneurial spirit, Pacific Color Graphics, located in Silicon Valley, leads in tech and commercial printing.

At a brisk pace, Silicon Valley businesses are introducing the world to cutting-edge technology such as:

  • So-called quantum computers that run far faster than classical computers and perform an enormous range of functions that were not possible a few short years ago.
  • Self-driving cars, which promise to be safer than today’s vehicles and ease traffic congestion in big cities.
  • Ride-sharing, the on-demand service that..

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Custom Banner Printing

Custom Banner Printing - Get Your Brand Noticed

Custom banner printing is all around us: on the sides of buildings, in stores, on vehicles, and along roadsides. We’re exposed to hundreds of banners every week.

Although these signs are ubiquitous, custom banner printing remains a major element of many businesses’ marketing strategies. That’s because a well-executed banner gets noticed, in spite of the competition.

Pacific Color Graphics excels at printing custom banners for individuals and companies. With our cutting-edge digital technology, there’s virtually no limit to what..

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Commercial Sign Production

Experts in Commercial Signage and Banners

Commercial sign production by Pacific Color Graphics levels the playing field for small- and medium-size businesses.

A grand format banner hung across a building front is inexpensive, but effective. Even large banners made of top-of-the-line materials are affordable when compared to advertising online, in magazines, or on TV, making them an ideal marketing tool for start-ups or companies on a budget.

Signage also offers another benefit; the ability to make a lasting impression. A banner hanging on a building at a busy intersection..

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Business to Consumer Fulfillment Challenges

Printing and fulfillment services

Overcoming Business-to-Consumer Fulfillment Challenges

With the help of Pacific Color Graphics, you can overcome business-to-consumer fulfillment challenges and create successful interactions that grow your bottom line.

Today’s buying public expects product delivery to be fast, with no hassles. When consumers respond to your marketing strategies, such as direct mail or in-store promotions, a problem-free fulfillment process is essential in satisfying their expectations and converting them into loyal customers.

The Pacific Color Graphics team has kept pace with the explosion of specialty fulfillment services over the last several..

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Special Event Promotional Design

Promotional Design for Special Events That Remembers the Details

Your big party will be a hit with expert special event promotional design services from Pacific Color Graphics.

As one of the Bay Area’s most prominent printing and marketing consultants, Pacific Color Graphics has a crew of professionals loaded with all kinds of creative ideas to make your event a huge success.

Do you have limited knowledge about planning and promoting a special event such as a premiere, product introduction, or corporate party? Relax. We have years of..

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Fast Packaging Design and Printing Services

Meet Deadlines with Our Fast Packaging Design and Printing Services

Pacific Color Graphics’ quick packaging design and printing services keep up with the brisk pace of business today.

A longtime Bay Area digital printing company, Pacific Color Graphics can deliver a variety of marketing services that meet the tightest deadlines, and your high standards for quality.

Short turnaround times that seem almost impossible to achieve are no problem for us. Here’s how we are able to expedite packaging..

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Our Clients

  • APTTUS
  • ATT
  • Brondell
  • Columbus
  • Crowdstrike
  • Dome9
  • Namco
  • NIS
  • Penumbra
  • Porcelanosa
  • Playstation
  • Public Works
  • Rodan
  • Servicenow
  • Talkdesk
  • Trinet
  • UBI
  • WileX