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Company Merchandise Stores Save Time and Money

Company Merchandise Stores are a Powerful Brand Promoting Tool Have you ever received marketing materials from a printing company, only to discover that the colors and logo were different from your originals? This happens all time. Unfortunately, it’s difficult to get visual elements, color schemes, etc. perfect when you use multiple printing companies and suppliers. Having...

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Twenty-Five Occasions You Need a Quality Banner Printer

Professionally done banner signage is more useful than you think – which is why an experienced banner printing company is a good partner for your business. If you haven’t been using banner signs in your marketing plan, let us stimulate your imagination. Here are 25 occasions you need a quality banner printer such as Pacific Color Graphics: Trade show attention...

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Learning about Cannabis Packaging and the Laws Governing It

As California marijuana entrepreneurs become established, expertise in cannabis packaging design and production is increasingly in demand. Marijuana businesses must comply with state laws governing the packaging of their product. At the same time, packaging must also appeal to consumers, many of whom may be buying pot for the first time. A Glimpse at the State’s Cannabis...

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Add an Internal Company Store

If your business needs better control of marketing expenditures, consider adding an internal company store this year. With help from the professionals at Pacific Color Graphics, it’s easier than ever to set up, install and implement an internal company merchandising store. We take care of the details while you reap the benefits of a convenient, simple-to-use online...

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Cool Marketing Gadgets for Trade Shows

The modern trade show is rife with distractions. Clever promotional items can help your business rise above the non-stop presentations, talks and demonstrations. Yes, swag is effective at spreading awareness of your brand, but it’s important to choose promotional products that have the right combination of novelty, quality, and practicality. Here are some of the cool...

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The Difference between Offset and Digital Printing Formats

The Pacific Color Graphics team uses digital printing on most projects, but we also have the capability to create crisp, vivid prints through the offset method. The format that works best for you depends on the project. Here is a brief explanation of the difference between offset and digital printing, and the benefits of both: Offset Printing First developed in 1875,...

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Selecting the Right Custom Promotional Item for Your Event

Putting a little thought behind your promotional item giveaway can be the difference between generating lots of leads or getting just a lukewarm response. For a productive giveaway, Pacific Color Graphics offers these tips on selecting the right custom promo item for your event: Consider your audience. When planning a promotional item giveaway, keep in mind what your...

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Overcoming Challenges in Business-to-Business Direct Marketing

Companies face tough challenges in business-to-business direct marketing. As many businesses successfully embrace trendier inbound marketing, direct marketing is often derided as a “hard-sell” invasive tactic. Critics also contend that direct marketing messages are frequently ignored by those who are overwhelmed with information. However, a creative approach can overcome...

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Five Print Colors That Can Help Sales

One rule the Pacific Color Graphics team always keeps in mind: Don’t overdo a single color. Featuring one color in marketing campaigns can be overwhelming to the eye and fails to keep the attention of consumers. Restraint is key. It’s also possible to confuse consumers by using too many colors. This is especially true when, rather than complementing each other, the...

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What to Look for in Printing and Design Companies

For businesses seeking a skillful marketing partner to help generate leads, it’s important to know what to look for in printing and design companies. The Pacific Color Graphics team, which has developed marketing materials and overall strategies for clients such as FedEx, Kinko’s, the University of California-Berkeley, and the computer software company Nutanix, suggests...

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