Tag: package design

What Does Sustainable Packaging Mean?

Written on March 19, 2020.

Are you looking for a greener product packaging solution? Making the switch to innovative, functional, sustainable packaging can be a win for all, promoting the health of the environment, the economy, and your business. Pacific Color can help you bring your sustainable packaging vision to reality, evaluating your current packaging design and identifying opportunities...

What Constitutes Biodegradable Packaging?

Written on February 26, 2020.

Is your business poised to meet the desires of shoppers with new, more eco-friendly packaging? Today’s consumers are committed to reducing waste and safeguarding the environment, voting with their dollars on every purchase. Options labeled “biodegradable” and “compostable” are filling store shelves as businesses rise to the challenges...

Cosmetics Moves to Biodegradable Packaging

Written on November 16, 2019.

With concerns over the future of the earth and carbon footprint distressing younger consumers, natural and eco-conscious brands in the global cosmetics industry are turning to more environmentally friendly packaging solutions. In their efforts to combat the environmental impact of the 120 billion units of packaging produced by the global cosmetics industry annually,...

Biodegradable Packaging Ideas

Written on October 30, 2019.

As concerns surrounding the future of our planet grow, businesses are increasingly looking for biodegradable packaging ideas to meet the demands of environmentally conscious consumers. Nearly one-third of waste in U.S.landfills comes from containers and packaging, leading eco-conscious consumers to vote with their dollar by purchasing more earth-friendly products....

Six Considerations for Your Custom Package Design

Written on February 26, 2019.

Designing the perfect custom packaging that reflects the value of your product can be complicated. The right packaging can help your product sell like hotcakes. The experts at Pacific Color Graphics have six considerations for you when it comes to perfecting your custom package design. Sales channels. Where you choose to sell your product has a lot of influence...

How Does Package Design Influence Consumer Buying Decisions in 2019?

Written on February 16, 2019.

Packaging is often the first thing a consumer sees when purchasing a product. Thanks to the burgeoning e-commerce market, consumers are more selective when shopping. They are demanding more from package design, both in looks and quality. At Pacific Color Graphics we want to help you understand how to design a package that will connect with consumers and elevate...

Reducing Waste in Custom Package Design

Written on January 21, 2019.

In an increasingly environment-conscious world, Pacific Color Graphics wants to help your company create custom packaging that minimizes waste with innovative new package design. This ultra-competitive market has given consumers the luxury to choose the product and package design they believe to be the most sustainable. The trend towards waste reduction in...

Package Design and Branding

Written on January 15, 2019.

In today’s competitive market, with many products contending against each other, the desirability of a product – and by extension an entire brand – can hinge on the uniqueness of the package design. Walk down any aisle in your local grocery store and you will be surrounded by products that are trying to grab your attention for long enough to make...

Five Print Colors That Can Help Sales

Written on September 24, 2017.

One rule the Pacific Color Graphics team always keeps in mind: Don’t overdo a single color. Featuring one color in marketing campaigns can be overwhelming to the eye and fails to keep the attention of consumers. Restraint is key. It’s also possible to confuse consumers by using too many colors. This is especially true when, rather than complementing each other, the...

Silicon Valley Leads in Tech and Commercial Printing

Written on August 10, 2017.

Thanks to our strong entrepreneurial spirit, Pacific Color Graphics, located in Silicon Valley, leads in tech and commercial printing. At a brisk pace, Silicon Valley businesses are introducing the world to cutting-edge technology such as: So-called quantum computers that run far faster than classical computers and perform an enormous range of functions that were not...

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