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Inexpensive, Effective Product Display Ideas and Options

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Probably the single biggest marketing challenge today is differentiating your brand from its many competitors.

Product displays and Point-of-Purchase displays remain an effective tactic to grab the consumer’s attention at the retail level. These popular display options are inexpensive, offer lots of opportunities to be creative, and are proven sales-drivers:

  • Cardboard floor displays enable you to literally separate your brand from the competition by giving products their own, free-standing space. These min-structures can come in all kinds of shapes and sizes with bright colorful graphics and product / messaging display.
  • Pallet displays are relatively large, so they are well-suited for big-box stores and similar outlets. Their size allows for the display of many packages at once with a “Come and Get ‘Em” call to action.
  • End cap displays occupy coveted retail territory – the end of the aisle. End caps call for bold colors and graphics, and are ideal for introducing new products, promoting hot products, or emphasizing special deals.
  • Counter displays are cost-effective and work well in pharmacies or convenience, grocery or hardware stores for small point of purchase and items to buy on a whim. Comparable examples are inexpensive brochure displays that showcase tri-folds, sheets, or almost any type of brochure.

Well-designed product point-of-purchase displays should also always be easy to set up and take down, yet sturdy enough to showcase a sizable number of items.

Pacific Color Graphics is a full-service marketing consultant and digital printer that designs and produces point-of-purchase product displays, customized for specific brands and retail settings.

To learn more about how our POP displays help draw the attention of shoppers to your products, call 888-551-1482 today to speak to one of our customer representatives.

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