How POP Advertising Affects Sales

 September 25, 2015    

pop advertising displays

Both market research and common sense indicates that Point of Purchase (POP) advertising affects sales positively when executed effectively.

How often do you decide which brand to buy while scanning products on the store shelf? Although studies vary as to how frequently this decision is delayed, it’s safe to say a high percentage of consumers make their choices at the last moment.

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Interest and Participation in Trade Shows Grows

 September 10, 2015    
 trade shows

There’s even more evidence today that trade shows offer outstanding opportunities for companies to increase sales., a website that chronicles the trade show industry, has compiled statistics from recent years that indicate more companies are recognizing trade shows as a cost-effective way to learn about and purchase new products and services.

The website reports that:

  • Most trade show attendees have the ability to recommend or approve purchases and are likely to buy at a trade show, or in the months immediately following the event. Attendees also indicate they are spending significant amounts of time on the exhibition hall floor perusing booths and displays.
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Maximize Benefits from Your Online Company Store

 August 27, 2015    
online company store

Let the marketing experts at Pacific Color Graphics show you how to maximize benefits from your online company store.

Basic versions of a well-designed online company store offer features such as improved cost controls, easy access to hundreds of items, and order tracking. But there are several ways to improve the functionality of your online store, making it an even more valuable marketing tool:
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Scratch and Win Cards

 March 17, 2015    

Looking for an interactive way to engage your customers in a new promotion or to draw the eye of new customers at a trade show?

There are a lot of ways to draw someone’s attention, but how do you hold it long enough to get your message heard, and beyond that actually remembered? If you can provide and interactive way for your client to hear your message you are doing well! I am sure we would all agree that being engaged in an activity is a lot more fun than just listening to someone talk. An easy way to engage new and returning customers is to hold a drawing where participation is rewarded with the chance to win a prize. Drawings can be formatted in any number of ways, and its up to you to decide what works best for you and the event you are holding. Consider your goals when designing the drawing so you know that you are creating the most effective opportunities for engaging your current clients while collecting information from potential new clients.  Scratch and win cards are a great way to engage new and returning customers in a variety of settings and here is why you should consider them for your next event: read more


 March 10, 2015    


Welcome to the Pacific Color Graphics blog; a blog dedicated to printing techniques, ideas, and strategies to help your business grow! We are a printing company based in Pleasanton California providing printing and promotional services and much more to clients all around the world! Subscribe to learn more about the printing industry, trends in business marketing, and ideas for marketing events and trade shows and more! read more

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