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9 Ideas to Make Your Marketing Campaign POP

Don’t waste time and money on an ineffective marketing campaign. Get the results you’re looking for with these 9 ideas to make your marketing campaign pop from Pacific Color’s experienced marketing and design team. 1. Have a Marketing Strategy Have a specific goal in mind with a clear end to your campaign. Effective messaging is easily received and sparks action...

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Company Promotions Calendar – Ideas for 2022

Are you looking for ways to connect with employees and customers heading into the new year? Pacific Color Graphics has you covered, with company promotions calendar ideas for 2022 and beyond. From the popular to the delicious and entertaining, there are no shortages of reasons to celebrate, reaching out to connect with employees and customers with fun and exciting...

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Bulk Mailing Design and Marketing Service

Bulk Mailing Design and Marketing Service Are you still relying on pre-COVID marketing tactics? It’s time for a new strategy. Changes brought by coronavirus have consumers spending significantly more time at home, making it necessary for businesses to adapt their engagement tactics. Bulk mail is an excellent way to enhance your current campaign, offering you direct...

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Why is the Cost of Printing Going Up?

Why is the Cost of Printing Going Up? Why is the cost of printing going up? The lasting impacts of COVID lockdowns continue, piling up on the paper industry. The price of paper is skyrocketing, along with the cost of solvents, ink, and other materials, and with them, the cost of commercial printing services goes up. In addition to the rising cost of raw materials,...

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Ideas to Get Your Business Seen by Customers

Lockdowns are over.  It’s time to get back in action with these ideas to get your business seen from the Pacific Color marketing team. We offer everything your business needs to gain back the attention of returning customers or entice new clients through your doors. Jump ahead of the competition with a complete portfolio of print, mailing, signage, and promotional...

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Welcome Your Employees Back to Work

The transition back to work can be a source of joy and stress as local COVID restrictions begin to relax. Make the journey easier, showing your employees how much you value their efforts through the pandemic and how much you’re looking forward to seeing them face-to-face once again. As you set out on the path to a new normal together, welcome your hardworking staff...

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When Postcard Marketing Is Most Effective

Postcards deliver unsurpassed return-on-investment. Properly implemented, budget-friendly postcard campaigns provide a deluge of data you can use to further your future marketing goals. How can you avoid a lackluster response and achieve top-notch results? When direct mail is most effective, it focuses on marketing goals and potential customers with laser precision. Impactful...

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Global Reach with a Local Touch

In today’s increasingly online world, where business and corporate events exist in the virtual realm, we’ve all had to adapt our marketing standards to connect with employees and customers. How can you get promotional products and marketing materials out to people wherever they are? With PCG’s services, you can reach your customers and employees anywhere in the world,...

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Motivational Product Ideas for New Employees

In the virtual world, connecting with and retaining quality employees can be challenging. Start off on the right foot, engaging new employees with a welcome package full of popular company-branded promotional products. This simple gesture is a great ice breaker, showcasing your company culture and how much you value workers, reaching out to give them the tools...

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Company Sales Trip Canceled? Keep Morale Up with a Virtual Pop-Up Store

Holding a big gathering isn’t practical in a pandemic. Fortunately, there are ways to celebrate your team’s achievements while keeping everyone safe. If COVID concerns have left your company scrambling for alternatives to canceled events, we’ve got you covered. If your company sales trip has been canceled, keep morale up with a virtual pop-up store event. Though...

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