Companies face tough challenges in business-to-business direct marketing.
As many businesses successfully embrace trendier inbound marketing, direct marketing is often derided as a “hard-sell” invasive tactic. Critics also contend that direct marketing messages are frequently ignored by those who are overwhelmed with information.
However, a creative approach can overcome these difficulties. A skillfully handled B2B direct marketing strategy enables your company to rise above competitors who are limited by inbound-marketing tunnel vision.