Blog

Large Format Vinyl Signs Add Color and Branding

Branding Benefits of Colorful Large Format Vinyl Signs

As more businesses look for innovative ways to promote their products and services, vinyl signs are rising in popularity. In fact, one of the latest projects from Pacific Color Graphics involved a large vinyl banner created for a local health club. The end result was nothing short of amazing. The health club was able to introduce color and branding without the maintenance requirements of a traditional painted mural. 

Are you considering high quality banners for your business? Let’s learn more..

Read More >>

Company Merchandise Stores Save Time and Money

company merchandise store online

Company Merchandise Stores are a Powerful Brand Promoting Tool

Have you ever received marketing materials from a printing company, only to discover that the colors and logo were different from your originals? This happens all time. Unfortunately, it’s difficult to get visual elements, color schemes, etc. perfect when you use multiple printing companies and suppliers.

Having a consistent brand image is extremely important, which is why many companies choose to use a dedicated supplier to print and manage their marketing materials and promotional items. There are advantages to using a..

Read More >>

Twenty-Five Occasions You Need a Quality Banner Printer

Professionally done banner signage is more useful than you think - which is why an experienced banner printing company is a good partner for your business.

If you haven’t been using banner signs in your marketing plan, let us stimulate your imagination. Here are 25 occasions you need a quality banner printer such as Pacific Color Graphics:

  1. Trade show attention grabber. Direct traffic to your booth with a high-profile banner hung from the rafters of a convention center.
  2. School cheer backdrops. A banner..

Read More >>

Learning about Cannabis Packaging and the Laws Governing It

As California marijuana entrepreneurs become established, expertise in cannabis packaging design and production is increasingly in demand.

Marijuana businesses must comply with state laws governing the packaging of their product. At the same time, packaging must also appeal to consumers, many of whom may be buying pot for the first time.

A Glimpse at the State’s Cannabis Packaging Laws

Requirements drawn up by California’s new “Office of Manufactured Cannabis Safety” mandates that all packaging must:

  • Be see-through.
  • Not imply the product is candy. It’s..

Read More >>

Add an Internal Company Store

corporate merchandising online store

If your business needs better control of marketing expenditures, consider adding an internal company store this year.

With help from the professionals at Pacific Color Graphics, it’s easier than ever to set up, install and implement an internal company merchandising store. We take care of the details while you reap the benefits of a convenient, simple-to-use online store that puts promotional materials and products at your employees’ fingertips.

How an Internal Corporate Store Works

An internal, online corporate store is..

Read More >>

Cool Marketing Gadgets for Trade Shows

The modern trade show is rife with distractions. Clever promotional items can help your business rise above the non-stop presentations, talks and demonstrations.

Yes, swag is effective at spreading awareness of your brand, but it’s important to choose promotional products that have the right combination of novelty, quality, and practicality.

Here are some of the cool marketing gadgets for trade shows that the team at Pacific Color Graphics recommends to clients:

  • Customized fidget spinners. These spinning devices are supposed to relieve stress and improve..

Read More >>

The Difference between Offset and Digital Printing Formats

The Pacific Color Graphics team uses digital printing on most projects, but we also have the capability to create crisp, vivid prints through the offset method. The format that works best for you depends on the project.

Here is a brief explanation of the difference between offset and digital printing, and the benefits of both:

Offset Printing

First developed in 1875, offset remains a popular printing method today. Instead of an inked plate pressing directly onto a surface such as paper, offset utilizes an..

Read More >>

Selecting the Right Custom Promotional Item for Your Event

Putting a little thought behind your promotional item giveaway can be the difference between generating lots of leads or getting just a lukewarm response.

For a productive giveaway, Pacific Color Graphics offers these tips on selecting the right custom promo item for your event:

  • Consider your audience. When planning a promotional item giveaway, keep in mind what your target audience will find useful. Factors such as average age, sex, income level,..

Read More >>

Overcoming Challenges in Business-to-Business Direct Marketing

Companies face tough challenges in business-to-business direct marketing.

As many businesses successfully embrace trendier inbound marketing, direct marketing is often derided as a “hard-sell” invasive tactic. Critics also contend that direct marketing messages are frequently ignored by those who are overwhelmed with information.

However, a creative approach can overcome these difficulties. A skillfully handled B2B direct marketing strategy enables your company to rise above competitors who are limited by inbound-marketing tunnel vision.

In the hands of pros such as Pacific Color Graphics, business-to-business direct marketing can be an effective method to increase your sales. Pacific Color Read More >>

Five Print Colors That Can Help Sales

One rule the Pacific Color Graphics team always keeps in mind: Don’t overdo a single color. Featuring one color in marketing campaigns can be overwhelming to the eye and fails to keep the attention of consumers.

Restraint is key.

It’s also possible to confuse consumers by using too many colors. This is especially true when, rather than complementing each other, the various colors clash.

Here is a list of colors that Pacific Color Graphics print and design professionals employ to achieve various marketing..

Read More >>

Our Clients

  • APTTUS
  • ATT
  • Brondell
  • Columbus
  • Crowdstrike
  • Dome9
  • Namco
  • NIS
  • Penumbra
  • Porcelanosa
  • Playstation
  • Public Works
  • Rodan
  • Servicenow
  • Talkdesk
  • Trinet
  • UBI
  • WileX