Author: Pacific Color

Estimating Your Trade Show Budget

Written on May 18, 2016.

Trade shows are terrific opportunities to market your products and services to a target audience. Correctly estimating your trade show budget is the first step in turning curious attendees into customers. Pacific Color Graphics has extensive experience with trade show marketing. We create attention-getting trade show signage and displays, while also providing a variety...

Inexpensive, Effective Product Display Ideas and Options

Written on May 7, 2016.

Probably the single biggest marketing challenge today is differentiating your brand from its many competitors. Product displays and Point-of-Purchase displays remain an effective tactic to grab the consumer’s attention at the retail level. These popular display options are inexpensive, offer lots of opportunities to be creative, and are proven sales-drivers: Cardboard...

4 Reasons You NEED a Graphic Artist

Written on April 30, 2016.

Often we know that there are solutions for our marketing out there, ready to use and available to us. Technology has evolved to seemingly make the professional obsolete in some respects. Beware: The “I got this” approach, while certainly an option, can leave you in more of a bind later. Think about it like an accountant rewiring their house. Sure, anybody can buy the...

How Do You Design and Print Retail Packaging?

Written on April 23, 2016.

Savvy marketers understand that proper retail packaging design is a powerful tool of persuasion. Because so many consumers make buying choices in stores, the impression a retail package conveys on the shelf or in a display frequently determines the success of a product. Packaging has become more sophisticated as its role in driving sales has grown in recent years....

It Ain’t Easy Being Green…or Fit!

Written on April 7, 2016.

Of course Kermit was referring to the challenges that are faced going through the world with green skin, and we are referring to the compliance with doing business in a manner that is good for our environment and staff but both are extremely socially poignant. We have been re-certified as a Bay Area Green Business, but what exactly does that mean and how did we take...

Get Noticed With High-Tech Wearable Promotional Product Ideas

Written on March 29, 2016.

Conventional promotional items such as caps, T-shirts, pens and tote bags have long been one of the best ways to expose your brand. Add high-tech wearable items to your list of promo products and you’ve taken this tried-and-true marketing strategy to a higher level. Pacific Color Graphics can print your logo or message on just about anything, including sought-after...

Best Practices for End-of-Aisle Product Placement Design

Written on March 28, 2016.

The end of the aisle is among the most sought-after spaces in retail. So-called “end caps” are highly visible to shoppers and are equivalent to a brick-and-mortar storefront on a busy street. Many companies miss opportunities to sell to consumers who buy impulsively by ignoring best practices for end-of-the-aisle product placement. Pacific Color Graphics, maker of...

The Wisdom Behind Sustainable Packaging

Written on March 24, 2016.

Sustainable packaging is important to Pacific Color Graphics, a company that is dedicated to protecting the environment. As a designer and maker of innovative product packages, the Pacific Color Graphics team encourages the wider use of sustainable packaging by clients. For image-conscious companies, utilizing sustainable packaging makes good marketing sense. Studies...

When is a Hamburger More Than a Hamburger?

Written on March 10, 2016.

When it comes to successfully selling hamburgers, skillful marketing isn’t optional – it’s a requirement. Hamburger restaurants are everywhere. There are so many that their identities often seem to blur together. Convincing potential consumers to choose one particular burger place over the others is one of the biggest challenges in marketing. But chains such...

Differentiate Your Point of Sale Displays!

Written on February 25, 2016.

Buyers today are overwhelmed with choices. Shelves jammed with products vie for attention, so companies increasingly rely on point-of-sales displays to draw shoppers’ eyes to a particular brand. But the jumble of point-of-sale displays blunts their effectiveness. Pacific Color Graphics has the expertise to create vivid, powerful displays that rise above the rest to...

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