Author: Pacific Color

Large Format Printing Ideas For Business

Written on January 30, 2017.

Clever Large-Format Printing Ideas for Business Large-format printing has changed marketing practices in the last several years. While it’s not new, technological advances in large-format printing have opened up a world of graphic images that didn’t exist a few years ago. The Pacific Color Graphics team embraces these creative challenges, and with the help of Pinterest,...

Top Five Business Promotional Items

Written on January 19, 2017.

Consumer expectations are raising the bar on promotional products. With target audiences demanding more choices and greater functionality, the team at Pacific Color Graphics provides its list of the top five business promotional items: Drinkware. Drink containers for on-the-go consumers are now multipurpose. Tumblers with compartments to hold ice or vitamin supplements...

Printing Techniques to Make your Materials Stand Out

Written on January 10, 2017.

Use Printing Techniques to Make your Materials Stand Out Today’s competitive environment demands printing techniques that make your marketing materials stand out. Don’t waste money on materials that just end up in the trash – invest in unique ways to grab attention and develop customers. The Pacific Color Graphics team has the expertise and the technology to give...

Basics Of Large Format Printing Layouts

Written on December 22, 2016.

Understanding the Basics of Large-Format Printing Layouts By using a few common sense basics in large-format printing layouts, your business can maximize the value of marketing materials such as banner signs. Because it is often given only a fleeting glance by potential customers, large-format signage should be easy to read and understand, delivering a coherent message...

Seven Best Practices for A Successful Trade Show

Written on December 15, 2016.

Trade shows are tremendous opportunities for your company to raise its profile among attendees who are looking for the products and services you offer. Leverage the event to your advantage by following Pacific Color Graphics’ seven best practices for a successful trade show: Quality booth design and placement. Your booth reflects your company, so it should be well-constructed...

Four Surefire Ways To Improve Your Direct Marketing Response Rate

Written on November 30, 2016.

In today’s cyber world, direct marketing continues to thrive because of the huge amount of consumer data available to companies today. A direct mail campaign, when properly executed, is a cost-effective method of building sales quickly. Pacific Color Graphics offers these four surefire ways to improve your direct marketing response rate: Leverage your warm list. A...

Promotional Products Stores

Written on November 15, 2016.

Promotional Product Stores for Your Company Internal promotional product stores, a.k.a corporate merchandise sites, offer valuable online support to your business’s marketing efforts with convenient access to branded merchandise, 24/7. As your full-service marketing partner, Pacific Color Graphics sets up and manages easy-to-use promotional product stores that look...

Banners and Signs Enhance Visibility

Written on November 1, 2016.

Banners and Signs Enhance Visibility, Build Your Brands Bold, informative signage is a staple of marketing campaigns. Banners and large format signs enhance visibility and build brands at relatively low cost. Signs and banners can provide directions, announce and promote products, create questions, answer questions or sometimes even puzzle the average observer! Pacific...

Direct Mail Campaigns and Fulfillment Service

Written on October 15, 2016.

Creative Direct Mail Campaigns and Fulfillment Services Imagine how just one well-conceived direct mail campaign by Pacific Color Graphics can jump-start your brand: Company A, which sells bicycles and bicycle equipment, wanted to attract more customers to its brick-and-mortar store. Market research showed that customers spend more in the store than online. A...

Large Scale Outdoor Graphics

Written on October 5, 2016.

Affordable and Effective Large-Scale Outdoor Graphics Because of their size, large-scale outdoor graphics may seem to be an expensive use of precious marketing dollars. But when you consider their ability to display your message to thousands, even millions of motorists and pedestrians in an urban setting over the course of several days, investing in large-scale outdoor...

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