Blog

Best Practices for End-of-Aisle Product Placement Design

Written on March 28, 2016.

The end of the aisle is among the most sought-after spaces in retail. So-called “end caps” are highly visible to shoppers and are equivalent to a brick-and-mortar storefront on a busy street. Many companies miss opportunities to sell to consumers who buy impulsively by ignoring best practices for end-of-the-aisle product placement. Pacific Color Graphics, maker of...

The Wisdom Behind Sustainable Packaging

Written on March 24, 2016.

Sustainable packaging is important to Pacific Color Graphics, a company that is dedicated to protecting the environment. As a designer and maker of innovative product packages, the Pacific Color Graphics team encourages the wider use of sustainable packaging by clients. For image-conscious companies, utilizing sustainable packaging makes good marketing sense. Studies...

When is a Hamburger More Than a Hamburger?

Written on March 10, 2016.

When it comes to successfully selling hamburgers, skillful marketing isn’t optional – it’s a requirement. Hamburger restaurants are everywhere. There are so many that their identities often seem to blur together. Convincing potential consumers to choose one particular burger place over the others is one of the biggest challenges in marketing. But chains such...

Differentiate Your Point of Sale Displays!

Written on February 25, 2016.

Buyers today are overwhelmed with choices. Shelves jammed with products vie for attention, so companies increasingly rely on point-of-sales displays to draw shoppers’ eyes to a particular brand. But the jumble of point-of-sale displays blunts their effectiveness. Pacific Color Graphics has the expertise to create vivid, powerful displays that rise above the rest to...

Outsource Your Online Company Store

Written on February 6, 2016.

Keep Your Focus – Outsource Your Online Corporate Merchandise Store To stay competitive, it makes sense to outsource your online company merchandise store to a reliable resource who can manage, stock and report when you don’t have the resources to do it yourself. Today, companies of all sizes view online stores as indispensable to their marketing efforts. Equipping...

The Emotional Font

Written on January 22, 2016.

It should come as no surprise to anybody that there is actual emotion tied to font selection. Now that we all agree that is the case, why do we so often choose our fonts for our product, message and even branding in such an abusive manner? As we select five different fonts for one “take-a-quick-look” graphic or create a paragraph style advertisement written...

How Not to Waste Money on Trade Show Promotional Items

Written on January 2, 2016.

Promotional items are among the most cost-effective marketing tools a company can employ at a trade show. Given the cost per number of impressions, it’s a relatively inexpensive investment to spread your brand message with products that carry your logo or slogan, such as shirts, caps, totes, water bottles, and pens. But even promotional items’ modest price tag...

Corporate Tailgating Parties are Great Marketing Opportunities

Written on December 22, 2015.

Tailgating, typically reserved for fans socializing before a sporting event, has entered the world of marketing. Corporate tailgating parties are great branding opportunities. Competitive companies have discovered that discussing business with prospective customers in an informal atmosphere before the game can be enormously lucrative. Pacific Color Graphics can help...

The Evolution of 3D Printing……It’s probably not what you think

Written on December 8, 2015.

Google the word “Printing” and the first thing that is going to pop-up in the news feed is 3D printing. Here is what most people think they know about 3D printing: A. It’s was invented by NASA to print tools B. It is less than 5 years old C. Somebody in Vegas recently printed food at a tech convention. The evolution is far greater than the conversations not...

Yes, Print Catalogs are Coming Back

Written on November 30, 2015.

Print catalogs are coming back in a big way, and the Pacific Color Graphics team can help you take advantage of the trend. Directly mailed catalogs to homes and businesses have long been an effective way of selling products via delivery. Many consumers enjoy leisurely thumbing through a colorful, informative catalog to make buying decisions. Catalogs were sales generators....

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