high tech promotional product ideas

Get Noticed With High-Tech Wearable Promotional Product Ideas

Conventional promotional items such as caps, T-shirts, pens and tote bags have long been one of the best ways to expose your brand. Add high-tech wearable items to your list of promo products and you’ve taken this tried-and-true marketing strategy to a higher level. Pacific Color Graphics can print your logo or message on just about anything, including sought-after...

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The Emotional Font

  It should come as no surprise to anybody that there is actual emotion tied to font selection. Now that we all agree that is the case, why do we so often choose our fonts for our product, message and even branding in such an abusive manner? As we select five different fonts for one “take-a-quick-look” graphic or create a paragraph style advertisement written...

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How Not to Waste Money on Trade Show Promotional Items

Promotional items are among the most cost-effective marketing tools a company can employ at a trade show. Given the cost per number of impressions, it’s a relatively inexpensive investment to spread your brand message with products that carry your logo or slogan, such as shirts, caps, totes, water bottles, and pens. But even promotional items’ modest price tag goes...

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Pacific Color Advertising Specialties

Corporate Tailgating Parties are Great Marketing Opportunities

Tailgating, typically reserved for fans socializing before a sporting event, has entered the world of marketing. Corporate tailgating parties are great branding opportunities. Competitive companies have discovered that discussing business with prospective customers in an informal atmosphere before the game can be enormously lucrative. Pacific Color Graphics can help...

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Great Ideas for Promotional Products at Trade Shows and Expos

The Latest, Greatest Ideas for Promotional Products at Trade Shows and Expos Versatility is a big reason that promotional products are a favorite marketing tool. Companies can vary which promotional items are given away according to the event or the target audience. While a new generation of promotional products always emerges to reflect the public’s changing tastes,...

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How POP Advertising Affects Sales

  Both market research and common sense indicates that Point of Purchase (POP) advertising affects sales positively when executed effectively. How often do you decide which brand to buy while scanning products on the store shelf? Although studies vary as to how frequently this decision is delayed, it’s safe to say a high percentage of consumers make their choices...

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commercial printing

Scratch and Win Cards

Looking for an interactive way to engage your customers in a new promotion? There are a lot of ways to draw someone’s attention, but how do you hold it long enough to get your message heard, and beyond that actually remembered? If you can provide and interactive way for your client to hear your message you are doing well! I am sure we would all agree that being...

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