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Selecting the Best Products for Your Company Store

A company store is a great way to extend your business’ reach and maintain brand consistency. It offers a one-stop-shop to outfit your staff, sell merchandise, and more – but it takes more than stamping your name on promotional products to foster brand recognition and grow your bottom line. Selecting the best products for your company store is an art. It’s about choosing items that reflect your brand and message – fun, stimulating items that promote engagement with the end-user and the public. How can you make sure you pick the perfect products? 

Step 1: Set Clear Goals for Your Online Company Store

Determine the purpose for your internal store. You may wish to offer:

  • Employee apparel
  • Logoed office essentials and supplies
  • Promotional apparel and branded gear
  • Company branded gifts and incentives
  • Trade show or event swag

By taking a targeted approach to item selection, you can ensure brand consistency and minimize overhead. If you’re not sure where to start, don’t worry. Pacific Color’s experienced marketing and design team is here to help you along the path to finding the ideal swag to entice purchases and drum up excitement.

Step 2: Define Your Brand and Set a Budget

Consider your industry, business philosophy, and company history. This information is essential for designing your internal store and distinguishing product types that best represent your brand. Our team will assist you in choosing from a range of solutions that fit within your budget.

Step 4: Create an Internal Store Design that Reflects Your Brand

Bring your online company store to life. Our marketing and design experts will craft a look that perfectly reflects your business. We’ll make sure everything is perfect, from your internal store’s design to your magnificently branded swag.

Step 3: Choose Your Company Branded Promotional Items

Offer variety. Shop our expansive promotional item lineup, providing premium and budget-friendly options to increase accessibility and boost brand exposure. Showcase color, fabric, and style options at various price points. Pacific Color carries it all, from high-end swag to popular technology, kitschy attention-grabbing novelties, and traditional promotional items like branded polo shirts, hats, and drinkware. Add excitement, incorporating surprise items that generate buzz and increase foot traffic, like:

  • Unbreakable silicon glasses for bar patrons
  • Buttocks stress relievers encouraging gym attendees to squeeze in a few more reps
  • Denture-like Munch-It Clips for your dental practice
  • Syringe pens for your hospital
  • Onion stress relievers petitioning fans not to cry over your team’s win/loss ratio

Step 5: Put Your Plan into Action

Get your site up and running, launching in as little as a few days. No need to become a tech expert. We’ll set up and manage your online company store, bringing it to life and ensuring an engaging shopping experience, accurate pricing, and secure, streamlined purchases. All you need to do is spread the word and let the shopping begin.

Step 6: Sit Back and Let Pacific Color Handle It

Pacific Color manages everything, from online company store creation to promotional item design and printing, order fulfillment, and customer or store-direct shipping. We’re experts in the industry, streamlining the process and simplifying operation.

Take a load off, selecting the best products for your company store with help from the Pacific Color Graphics team. We work with businesses nationwide, from Los Angeles to Chicago, Orlando, and NYC. Contact us at 888-551-1482 and start designing your internal company store today.

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