Best Practices for End-of-Aisle Product Placement Design

The end of the aisle is among the most sought-after spaces in retail. So-called “end caps” are highly visible to shoppers and are equivalent to a brick-and-mortar storefront on a busy street. Many companies miss opportunities to sell to consumers who buy impulsively by ignoring best practices for end-of-the-aisle product placement. Pacific Color Graphics, maker of...

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Differentiate Your Point of Sale Displays!

Buyers today are overwhelmed with choices. Shelves jammed with products vie for attention, so companies increasingly rely on point-of-sales displays to draw shoppers’ eyes to a particular brand. But the jumble of point-of-sale displays blunts their effectiveness. Pacific Color Graphics has the expertise to create vivid, powerful displays that rise above the rest to...

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The Emotional Font

  It should come as no surprise to anybody that there is actual emotion tied to font selection. Now that we all agree that is the case, why do we so often choose our fonts for our product, message and even branding in such an abusive manner? As we select five different fonts for one “take-a-quick-look” graphic or create a paragraph style advertisement written...

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Pacific Color Advertising Specialties

Corporate Tailgating Parties are Great Marketing Opportunities

Tailgating, typically reserved for fans socializing before a sporting event, has entered the world of marketing. Corporate tailgating parties are great branding opportunities. Competitive companies have discovered that discussing business with prospective customers in an informal atmosphere before the game can be enormously lucrative. Pacific Color Graphics can help...

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How POP Advertising Affects Sales

  Both market research and common sense indicates that Point of Purchase (POP) advertising affects sales positively when executed effectively. How often do you decide which brand to buy while scanning products on the store shelf? Although studies vary as to how frequently this decision is delayed, it’s safe to say a high percentage of consumers make their choices...

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