The Emotional Font

  It should come as no surprise to anybody that there is actual emotion tied to font selection. Now that we all agree that is the case, why do we so often choose our fonts for our product, message and even branding in such an abusive manner? As we select five different fonts for one “take-a-quick-look” graphic or create a paragraph style advertisement written...

Continue reading

Pacific Color Advertising Specialties

Corporate Tailgating Parties are Great Marketing Opportunities

Tailgating, typically reserved for fans socializing before a sporting event, has entered the world of marketing. Corporate tailgating parties are great branding opportunities. Competitive companies have discovered that discussing business with prospective customers in an informal atmosphere before the game can be enormously lucrative. Pacific Color Graphics can help...

Continue reading

How POP Advertising Affects Sales

  Both market research and common sense indicates that Point of Purchase (POP) advertising affects sales positively when executed effectively. How often do you decide which brand to buy while scanning products on the store shelf? Although studies vary as to how frequently this decision is delayed, it’s safe to say a high percentage of consumers make their choices...

Continue reading

  • 1
  • 2

Our Clients

  • 2K Logo 40
  • Anaplan Logo 40
  • APTTUS
  • ATT
  • Autodesk Logo 40
  • Namco
  • Brondell
  • Columbus
  • Crowdstrike
  • Dome9
  • Google Cloud Logo 40
  • Igloo Logo 40
  • NIS
  • Penumbra
  • Porcelanosa
  • Playstation
  • Public Works
  • Rodan
  • ServiceNow
  • Silva Sausage Logo 40
  • Snowflake
  • Sumo Logic Logo 40
  • Talkdesk
  • Trinet
  • Twitch Logo 40
  • UBI
  • WileX
  • Wrike Logo 40