Blog

Tag: point of purchase

commercial printing

Inexpensive, Effective Product Display Ideas and Options

Probably the single biggest marketing challenge today is differentiating your brand from its many competitors. Product displays and Point-of-Purchase displays remain an effective tactic to grab the consumer’s attention at the retail level. These popular display options are inexpensive, offer lots of opportunities to be creative, and are proven sales-drivers: Cardboard...

Continue reading

Best Practices for End-of-Aisle Product Placement Design

The end of the aisle is among the most sought-after spaces in retail. So-called “end caps” are highly visible to shoppers and are equivalent to a brick-and-mortar storefront on a busy street. Many companies miss opportunities to sell to consumers who buy impulsively by ignoring best practices for end-of-the-aisle product placement. Pacific Color Graphics, maker of...

Continue reading

How POP Advertising Affects Sales

  Both market research and common sense indicates that Point of Purchase (POP) advertising affects sales positively when executed effectively. How often do you decide which brand to buy while scanning products on the store shelf? Although studies vary as to how frequently this decision is delayed, it’s safe to say a high percentage of consumers make their choices...

Continue reading

Our Clients

  • 2K Logo 40
  • Anaplan Logo 40
  • APTTUS
  • ATT
  • Autodesk Logo 40
  • Namco
  • Brondell
  • Columbus
  • Crowdstrike
  • Dome9
  • Google Cloud Logo 40
  • Igloo Logo 40
  • NIS
  • Penumbra
  • Porcelanosa
  • Playstation
  • Public Works
  • Rodan
  • ServiceNow
  • Silva Sausage Logo 40
  • Snowflake
  • Sumo Logic Logo 40
  • Talkdesk
  • Trinet
  • Twitch Logo 40
  • UBI
  • WileX
  • Wrike Logo 40