Scratch and Win Cards
Looking for an interactive way to engage your customers in a new promotion?
There are a lot of ways to draw someone’s attention, but how do you hold it long enough to get your message heard, and beyond that actually remembered? If you can provide and interactive way for your client to hear your message you are doing well! I am sure we would all agree that being engaged in an activity is a lot more fun than just listening to someone talk. An easy way to engage new and returning customers is to hold a drawing where participation is rewarded with the chance to win a prize.
Drawings can be formatted in any number of ways, and its up to you to decide what works best for you and the event you are holding. Consider your goals when designing the drawing so you know that you are creating the most effective opportunities for engaging your current clients while collecting information from potential new clients. Scratch and win cards are a great way to engage new and returning customers in a variety of settings and here is why you should consider them for your next event:
Attract new customers at a trade show!
- You have complete control on design and content
- Clients are engaged and encouraged to participate
- The scratch cards don’t expire until you say so
- Everyone can win
- Scratch cards are inexpensive
- You can collect information and re-engage your clients with a second chance drawing
While there are many more reasons to use scratch cards my absolute favorite is the last bullet point. Since not everyone can win, why not offer a second chance by asking your client to turn in their card with some information on the back. You can use this to better understand your clients interest in your business, or to learn more about potential new clients, while gathering important contact information. This is a simple and effective way to better understand your clients wants, needs and interest in your business, while engaging them in an exciting, and easy to participate program.
Whatever your message is, remember how you deliver it makes all the difference! Consider scratch and win cards for your next promotion or event!