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Printing Techniques to Make your Materials Stand Out

Use Printing Techniques to Make your Materials Stand Out

eco-friendly commercial printing techniques

Today’s competitive environment demands printing techniques that make your marketing materials stand out.  Don’t waste money on materials that just end up in the trash – invest in unique ways to grab attention and develop customers.

The Pacific Color Graphics team has the expertise and the technology to give a distinctive look that commands attention to your packaging, brochures, mailers, signage and other marketing resources.

A few of the most effective printing techniques used by Pacific Color Graphics:

  • Embossing. The process of embossing occurs when a metal plate with raised images or letters is pressed onto paper, creating a raised impression. Debossing has the opposite effect, creating a depressed impression.
  • Die Cutting. Paper is cut into irregular shapes with a die. In some cases, the die is specially designed to create a tailor-made shape.
  • Created by Gutenberg, letterpress is the oldest form of printing. It employs a plate with raised lettering or figures. The plate is inked and pressed onto paper.
  • Silk Screening. A type of stenciling in which ink is forced through a polyester mesh onto a substrate surface. One of the most popular printing methods, silk screening has been around for hundreds of years.
  • Varnishing gives printed surfaces a special sheen, whether it’s glossy, matte, satin or a neutral finish. A liquid coating is applied to the surface after printing. This method is usually reserved for high-end materials.
  • Foil stamping. A layer of foil that includes images and lettering is pressed to a substrate via a heating process. Foil stamping is another high-end technique.
  • Thermography involves printing a powdered ink onto a surface, which is then heated. As the powdered ink dries, it leaves a raised impression. This printing technique is often used for wedding invitations.

Customize Your Marketing Materials with Specialized Printing Techniques for Maximum Impact

Combining marketing know-how with professional printing techniques gives your brand a distinctive identity in the eyes of your target audience.

Pacific Color Graphics can help you select printing techniques that best deliver the message you wish to convey. As long-time marketing experts, we understand the impact particular printing methods have on consumers.

Call 888-551-1482 today to speak with a Pacific Color Graphics print professional about using printing techniques to make your materials stand out.

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