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Tag: pop displays

commercial printing

What to Look for In a Commercial Printing Company

High-quality printed materials reflect positively on your business. Unfortunately, not all products are created equally in the commercial printing industry. To guarantee project excellence, it’s essential to do your research before selecting a commercial printing company. What should you look for in a commercial printing company to ensure superior finished results...

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Best Practices for End-of-Aisle Product Placement Design

The end of the aisle is among the most sought-after spaces in retail. So-called “end caps” are highly visible to shoppers and are equivalent to a brick-and-mortar storefront on a busy street. Many companies miss opportunities to sell to consumers who buy impulsively by ignoring best practices for end-of-the-aisle product placement. Pacific Color Graphics, maker of...

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How POP Advertising Affects Sales

  Both market research and common sense indicates that Point of Purchase (POP) advertising affects sales positively when executed effectively. How often do you decide which brand to buy while scanning products on the store shelf? Although studies vary as to how frequently this decision is delayed, it’s safe to say a high percentage of consumers make their choices...

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