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Tag: direct marketing ideas

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Tips for Creating a Successful Mail Campaign

Direct-mail campaigns can be effective at reaching a wide audience, quickly offsetting the initial marketing costs. Proper planning goes a long way in making a direct-mail campaign work for your company. As you learn what works and doesn’t work for your audience, you can make the necessary tweaks and expand your target market. Below are some helpful tips for creating...

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Four Surefire Ways To Improve Your Direct Marketing Response Rate

In today’s cyber world, direct marketing continues to thrive because of the huge amount of consumer data available to companies today. A direct mail campaign, when properly executed, is a cost-effective method of building sales quickly. Pacific Color Graphics offers these four surefire ways to improve your direct marketing response rate: Leverage your warm list. A...

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