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Tag: point of sale

Concepts in Video Game Packaging

The video game industry is a fast-growing market that engages millions of people. As the market continues to diversify, so do the concepts for video game packaging. There is a growing need to create unique and engaging marketing and promotional materials to help your video game stand out from the crowd. Pacific Color Graphics can help you expand your video game...

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What Drives Consumer Spending?

At Pacific Color, We Know What Makes People Buy! Imagine if you could tap into the consciousness of consumers and understand exactly what makes them buy? While we may never be able to do that, as every consumer is different, we do know that there are many social factors that influence consumers and they are some of the biggest reasons why people buy. At Pacific...

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When is a Hamburger More Than a Hamburger?

When it comes to successfully selling hamburgers, skillful marketing isn’t optional – it’s a requirement. Hamburger restaurants are everywhere. There are so many that their identities often seem to blur together. Convincing potential consumers to choose one particular burger place over the others is one of the biggest challenges in marketing. But chains such...

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