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Tag: marketing material

Pacific Color Distribution, Direct Mail, Fulfillment

Ramp Up Your Visibility with Direct Mail

Are your digital marketing efforts falling short of expectations? Ramp up your visibility with direct mail marketing. Direct mail marketing is an excellent addition to your online marketing strategies. Far from obsolete, direct mail offers an impressive response rate compared to digital alternatives, yielding a 5.5% response rate with a house list compared to 0.6%...

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The Emotional Font

  It should come as no surprise to anybody that there is actual emotion tied to font selection. Now that we all agree that is the case, why do we so often choose our fonts for our product, message and even branding in such an abusive manner? As we select five different fonts for one “take-a-quick-look” graphic or create a paragraph style advertisement written...

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