Cardboard Point of Purchase (POP) Displays

Are you searching for a new way to stand out from the competition and promote brand awareness in the cluttered retail environment? Cardboard point of purchase (POP) displays can help you rise to the task, grabbing the attention of shoppers and impacting in-store purchasing decisions. One of the most underutilized tools in retail, this affordable and flexible marketing medium can immediately influence sales.

POP Displays Drive the Bulk of Purchasing Decisions

Our marketing experts know that cardboard POP displays drive sales, influencing 70% of supermarket purchases. Regularly priced merchandise presented in a POP display outperforms items on sale or clearance by 18%. Where they exist, customers immediately take notice of our eye-catching POP displays and buy. Adding simple signage to your display can boost sales even further, attracting customer attention and increasing sales 20% above the volume of displays without signs.

Corrugated Displays Help Brick and Mortar Stores Compete

Strong, versatile, and cost-effective, POP displays from Pacific Color can help you remain competitive in the changing retail environment. We offer many point of purchase display options. Skillfully designed for simple setup and transport, our POP displays provide a warmer, more inviting alternative to steel shelving. Flexible and strong, they can be shaped to resemble nearly anything and produced in a variety of sizes to fit any product. Multifunctional and inexpensive, our cardboard POP designs also offer an excellent solution for displays at trade shows and special events.

Pacific Color Offers Many POP Display Types

Our retail merchandising experts can create everything from small “shelf talkers” to full, freestanding merchandising displays and vendor shops. Let us help you devise the perfect cardboard point of purchase solution to get your product to stand out, including:

• Freestanding displays for seasonal or special promotions.
• Counter display units to differentiate your items on crowded store shelves.
• End cap and pallet displays for large or high-volume products.
• Kiosks for sampling and display.
• Custom displays for trade shows and special events.
• Electronic displays with bright, eye-catching graphics.
• Coordinating posters and banner signage.

Some of our most popular POP designs include inviting retail displays like our AT&T Cafecito in-store promotional displays, as well as those featuring life-size standees, such as sports celebrities and character displays for video game releases.

A Custom Fit for Your Unique Product

Our design and marketing team can assist you in producing your display from concept to assembly, creating an attention-grabbing, structurally sound, custom display that meets your exact needs. We will work closely with your marketing department and advertising agency to devise on-point displays that develop brand recognition, increasing brand impact, product visibility, and sales. 

Keep product sales trending upward. Influence customers and boost sales with innovative, eye-catching cardboard point of purchase (POP) displays from Pacific Color Graphics. Contact us at 800-541-5559 to learn more about this powerful, cost-effective marketing tool today.

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