Dead Body Parts
Part of a guerilla campaign done by TellTale games before their release of the first Walking Dead video game. The concept was brought to us and we executed 2 different ways at 3 different shows ultimately coming up with the final piece at PAX. The pieces were used to hold a roasted turkey leg that was part of the catering the client had at the tradeshow. When you walked through the demo you were lucky enough to leave with a severed hand or foot to gnaw on while walking through the rest of the show.
The clients got the publicity they wanted for their small release and ultimately won Video Game of the year at the VMA awards…..we like to say it was all because of our awesome hands and feet but I have to think that the game had something to do with it as well.